NEWS

Why Readers Everywhere are Raving About THE GLORIOUS HERESIES

LisaMcInerneyTheGoldenHeresiesThis week’s Igloo Book Buzz selection, THE GLORIOUS HERESIES by Lisa McInerney, has already won the Baileys Women’s Prize for Fiction as well as the Desmond Elliott Prize, and went on sale from Tim Duggan Books last Tuesday, August 9. “Lisa McInerney has proven herself to be a virtuoso on the page, writing with incredible confidence, exuberance, and originality,” says Publisher Tim Duggan. “I’ve never come across a voice quite like this – it pulled me in from the very beginning, and kept me riveted until the very end. This is a big, sweeping, state-of-the-nation novel about a nation that lost its bearings. It’s a side of Ireland you don’t often see, and it’ll be hard to forget.”

Lisa McInerney says, “I’m so pleased that THE GLORIOUS HERESIES has found such a great home Stateside with Tim Duggan Books and Penguin Random House; and I’m excited to find out what American readers think of an Ireland drastically different to the picture-postcard image we love to present to the world – an Ireland of irreverence, lively language and rebellious acts.”

TheGloriousHeresiesGalleyGiveawayNYC2016A

THE GLORIOUS HERESIES galleys distributed in NYC on St. Patrick’s Day

THE GLORIOUS HERESIES was featured in The Wall Street Journal’s summer preview, and coverage is forthcoming in The New York Times Book Review, The Washington Post,and O, the Oprah Magazine, among other outlets.

The marketing campaign for THE GLORIOUS HERESIES kicked off in March on St. Patrick’s Day when galleys were distributed as part of a cross-promotion with The Irish Arts Center at locations across New York City. The early read campaign continued with an extensive pre-pub push for readers and early reviews on GoodReads and Amazon Vine. At on sale, the marketing campaign will consist of advertising on GoodReads (specifically targeted readers of past Baileys Women’s Prize winners like Lionel Shriver) as well as advertising and social media promotions on LitHub.com. The Irish Arts Center will also continue to promote the book.

Here are excerpts from U.S. and international praise for Lisa McInerney and THE GLORIOUS HERESIES:

  • “In the style of Colm Tóibín, there is great intensity to McInerney’s prose … This gritty, urban character study will be perfect for readers favoring strong blends of literary and crime fiction, overlaid with striking dark comedy.”  —Booklist

 

  • “Biting … McInerney displays a clear knack for dramatic flourish and witty turns of phrase.”  —Publishers Weekly

 

  • “The Glorious Heresies heralds the arrival of a glorious, foul-mouthed, fizzing new talent.” —The Sunday Times

 

  • “A spectacular debut … Tough and tender, gothic and lyrical, it is a head-spinning, stomach-churning state-of-the-nation novel about a nation falling apart.”  —The Telegraph


tagged: igloo book buzz
Posted: August 8, 2016