In-Depth Stories

Beyond the Book: Captivating Existing Audiences and Capturing New Readers at Penguin Random House UK

Penguin Random House UK pushes the boundaries beyond the book and uses technology to give audiences a personalized experience with campaigns like Ask Penguin and the Pride Book Club.

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Penguin Random House U.S. Extends the Wonder Brand with Major Licensing Campaign

The international success of R.J. Palacio’s #1 bestselling book WONDER continues to expand in new and creative ways. The story of Auggie Pullman, an ordinary boy with an extraordinary face, has been read by more than 6 million people worldwide since it was published by Knopf Books for Young Readers in 2012. The book has launched an inspiring movement to Choose Kind (#choosekind), the ever-important idea that choosing kindness inspires a chain reaction of good will toward others. Random House Children’s Books has implemented a unique cross-company licensing program partnering with Crown imprint Clarkson Potter and Out of Print Clothing along with outside companies that manufacture consumer products.

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Penguin Random House Canada Partners with Toronto International Film Festival to Reach New Audiences

In 2010, Random House of Canada and the Toronto International Film Festival (TIFF) formed a partnership to produce an event series that would bring together book and film lovers, called Books on Film. The idea was conceived to give audiences an opportunity to examine great cinema that began as outstanding literature, with a behind-the-scenes look at some of their favorite book-to-film adaptations. Each spring, the Books on Film series includes six events, all of which feature the presentation of a film along with a special onstage interview with authors, filmmakers, and industry experts, and each event is hosted by CBC Radio personality Eleanor Wachtel.

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Bringing a New “Convention” Model to the Brazilian Young Adult Readership

Like many countries around the world, Brazil has seen a surge in young adult literature. Young readers flock to every book festival, treat their favorite authors like rock stars, and form huge communities online. It seemed like a missed opportunity that there wasn’t a festival focused on them in our country. Organizers that invited YA authors didn’t really know what to do with crowds that were willing to sleep overnight to secure a place in line to get an autograph.

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Penguin Random House India Invites Audiences to Celebrate Its 30th Anniversary

Penguin Random House India turns 30 this year. As an ongoing anniversary-year celebration, the company is engaging readers in creative new ways, from sharing backlist classics to producing a phenomenally popular crowd-sourced Twitter campaign.

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No author? No Problem for Penguin Random House South Africa’s Promotion of Jamie Oliver’s New Book

How do you successfully publicize a cookbook whose author is unavailable in person? This was the challenge Penguin Random House South Africa faced this September in launching the internationally beloved Jamie Oliver’s new work, 5 Ingredients: Quick & Easy Food. Their solution: have Jamie appear virtually, while prominent members of his international culinary team came together onsite.

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Penguin Random House Australia Engages Readers with Street Press–Style Magazine

Penguin Random House Australia is known for quality publishing when it comes to adult and young readers’ books, but its marketing team’s idea to engage with readers has opened the door to an entirely different kind of publishing. Their quarterly street-press-style magazine, Underline, not only showcases their talented published authors, but supports one of the publisher’s pillars for growth: discovering new audiences and readers.

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How DK Built an Award-Winning Bestseller Campaign for an Unknown Author

How did DK turn a book of science experiments from an unknown author into a winner of The Bookseller’s Marketing & Publicity Competition? By devising fresh and creative ways to reach potential readers. DK knew from the start that How to be a Scientist by Steve Mould could be a reader favorite, notwithstanding Mould’s lack of renown. The book DK published was designed for children ages 7 to 9 to discover the skills it takes to become a scientist. To sell it, the DK Marketing and PR team devised a one-of-a-kind strategic campaign that would engage children and parents alike.

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Penguin Random House UK Seeks Out Underrepresented New Voices

At Penguin Random House UK, we are determined to publish a wider range of voices and books to more fully reflect the diverse society we live in. That’s why we have set ourselves a new company-wide goal to ensure our new hires and the books we acquire reflect UK society by 2025, in terms of social mobility, ethnicity, gender, disability, and sexuality. We want to see a positive shift towards this goal every year through to 2025.

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Penguin Random House Australia Donates AU$ 100,000 to Indigenous Literacy Foundation

books 3 finalWe don’t need research to tell us that giving makes us happy. The happier we are, the more energy we have, the better we think, and the more friendships we develop. Giving not only feels good, but it strengthens the heart, lowers stress, and can literally add years to your life. At Penguin Random House Australia, we are incredibly proud of our Community & Social Responsibility (CSR) program and the ways in which, through our efforts, we give back to local communities in need.

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#ProjectReadathon Million Minutes Campaign Donates 300,000 Books

1million minPenguin Random House in the U.S., Canada, and Mexico joined together this April for the inaugural #ProjectReadathon Million Minutes campaign. From April 17 through April 23, the week leading up to World Book Day, the one-week giving and reading campaign offered readers the opportunity to help children in local communities throughout North America – simply by reading.

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Penguin Random House Canada Raises Funds for Cancer Research

can1 finalIn 2006, Random House of Canada was approached by a special group of women who had been members of a book club in Toronto for a number of years. Many of their families had been touched by cancer, and given the important role reading had in their lives and the support they had received from their book club members during cancer treatment, they saw an opportunity to harness the energy of enthusiastic book clubs and readers to raise funds for cancer research.

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Grupo Editorial Mexico Collaborates With Hospital to Improve Mental Health Through Reading

Highly cognizant of the important social and cultural responsibility of its mission as publishers, Penguin Random House Grupo Editorial México has implemented a social responsibility initiative to support reading for a traditionally overlooked group: children and young adults with mental-health issues. The initiative is closely linked to our corporate philosophy—generating economic, social, and environmental value for our stakeholders—as we materialize the impact that our organizational decisions and activities have on society, especially through the continued promotion of reading, in particular to those at risk of social exclusion.

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Grupo Editorial Spain Launches Education Program “Poténciate”

In October 2016, Penguin Random House Group Spain launched “Poténciate,” a program for employees who work at the Pallejà Logistics Center. Poténciate encourages employees to resume their education, helping to diminish the barriers that can arise from poor economic or administrative support. The program provides both administrative and economic support to the employees upon request.

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Our Collaboration With WWF Promotes Responsible Forest Management

dk treesThe World Wildlife Fund (WWF) Global Forest & Trade Network has been working with companies for over 20 years, with the mission to encourage businesses to source forest products from well-managed sources.

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Penguin Random House India Partners with Save the Children

An integral part of Bertelsmann’s vision is to make a valuable and lasting contribution to society. A key part of this goal are the corporate social responsibility (CSR) initiatives that Penguin Random House undertakes in each territory where it operates and through every company that comes under the Bertelsmann umbrella.  In addition to our global commitments, Penguin Random House India have partnered with Save the Children India – an organization committed towards ensuring the ‘Rights of Children’.

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Penguin Random House South Africa Celebrates International Nelson Mandela Day

sa1 finalIn honor of this year’s forthcoming International Nelson Mandela Day, held each July 18 on Mr. Mandela’s birthday, the Penguin Random House Social Committee hosted an office Mandela Day Raffle competition to raise funds for charity. Our respective offices in Capetown and Johannesburg each selected organizations to benefit from our successful fundraising.

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