Penguin Random House Digital Video

Watch Video: Markus Dohle and RHCB’s Barbara Marcus Featured in “Spread Kindness, #ShareTheLaughter” Campaign

The world needs a little more kindness these days, and in 2017 Elmo has resolved to spread as much as he can all year long with “Spread Kindness, #ShareTheLaughter,” a global multimedia campaign initiated by Sesame Workshop.  Elmo launched his challenge by telling a joke on the TODAY Show, and our very own CEO Markus Dohle and Barbara Marcus, President and Publisher of Random House Children’s Books, followed with their own video.  Watch it below:

expand
https://www.youtube.com/watch?v=4IoR7O3P2wo The #ShareTheLaughter challenge invites social media users to share a video of themselves telling their best joke to their social pages, and challenge a few of their friends to tell a joke and continue the challenge. We encourage you to accept Elmo, Markus and Barbara’s challenge and share a joke using the hashtag #ShareTheLaughter, which has already garnered over 24 million impressions since the campaign was announced on August 16, National Tell-a-Joke Day. Penguin Random House Digital Video produced the Markus, Barbara and Elmo video.  Our digital video team also produces Brightly Storytime, the monthly picture book read-along video series, in which Ms. Linda reads some of Brightly’s favorite books.  In the newest episode, released this week, Elmo came in to co-host and help Ms. Linda warm up with a few tongue twisters before she read ELMO’S TRICKY TONGUE TWISTERS (Random House Children’s Books).  Watch the new Brightly Storytime video: https://www.youtube.com/watch?v=sP8NiBI-vD0

Watch Penguin Random House’s #MannequinChallenge Video

mannequin challengeThe Penguin Random House digital video team is helping to spread the latest viral video meme, #MannequinChallenge. A group of colleagues posed frozen in place reading books in the 2nd floor club room at 1745 Broadway last Friday, as one camera-person roamed and filmed, capturing the scene. The footage has been posted on Penguin Random House’s Facebook page and Twitter feed. Watch our #MannequinChallenge video here:

expand
Last week The New York Times reported on this phenomenon, which has been compared to the Ice Bucket Challenge, the Harlem Shake and Planking, in the article Mannequin Challenge Is the New Viral Video Sensation You Probably Can’t Avoid: “Groups of people are gathering and freezing themselves in place, often in elaborate poses and scenarios, as one camera-toting person walks through the scene to zoom in on the details. As is often the case, teenagers are leading the way. Many of the videos are set to the song ‘Black Beatles’ by Rae Sremmurd, making it the unofficial anthem of the meme. The rap duo recorded its own version of the challenge at a recent concert.” More #MannequinChallenge videos are popping up everywhere, including on the Fox N.F.L. Sunday pregame show, college football’s S.E.C. Network and on Penguin Random House author Giada De Laurentiis’ Twitter feed as Family night dinner w/ a side of…. #mannequinchallenge.