August 21, 2017
Computing skills are the most sought-after realm in the U.S. job market, yet research shows that the share of women in the computing workforce has declined from 37% in 1995 to 24% today. In 2012, Reshma Saujani recognized this growing gender disparity and founded the national non-profit organization Girls Who Code to inspire, educate, and equip girls with the computing skills to pursue 21st century opportunities.
On Tuesday, August 22, Penguin Young Readers
will join forces with Reshma and Girls Who Code to launch a new, multi-format, cross-imprint publishing program with the publication of GIRLS WHO CODE: Learn to Code and Change the World
(Viking Books for Young Readers
, for ages 10 & up) and THE FRIENDSHIP CODE
for ages 8-12). These books teach girls the fundamental principles of coding and allow budding female coders to see themselves reflected in our cultural narrative.
“When I first started Girls Who Code, I realized that there was a need for books that described what it’s like to actually be a girl who codes,” says Reshma Saujani. “I always say, ‘You can’t be what you can’t see.’ And that’s true for books, too. We need to read stories about girls who look like us in order to be inspired to try something new.”
Reshma kicks off her national, 8-city book tour on August 22 at 5:00 p.m. with a Women in Tech rally at Union Square, followed by a book launch at 7:00 pm at Barnes & Noble, Union Square, with Reshma and Bustle.com editor Cristina Arreola in conversation. Major national media for the book launch includes interviews with Good Morning America,
People.com, The New York Times, TIME for Kids, The Chicago Tribune
and CNN, as well as review coverage in Family Circle
and Scholastic Teacher.
May 11, 2017
From Page to Screen: Netflix has ordered 13 half-hour episodes of The Who Was? Show, a new family variety series based on Penguin Workshop’s bestselling Who Was? series, slated for release in 2018.
The show is described as “a mixture of comedy and history [that] will feature key leaders, innovators and creative trendsetters while placing historical figures into context for today’s children”
and will “showcase an assortment of live-action, animated shorts, improvisations, sketches, musical performances and guest appearances.”
The Who Was? Show is being developed by Penguin Workshop and producers FremantleMedia Kids & Family Entertainment (FMK), with Matador Content (Lip Sync Battle) co-producing, and Bento Box Entertainment (Bob’s Burgers) signed on as the animation studio.
Comedy producer Rich Korson (Those Who Can’t, Great Minds with Dan Harmon) has been tapped as the showrunner and executive producer. Bob Higgins, Jay Peterson, and Penguin Workshop President & Publisher Francesco Sedita will also executive produce.
The series has an all-star lineup of comedy writers attached, including Conan O’Brien veteran Brian McCann, head writer Elliott Kalan (The Daily Show), Eric Gilliland (Roseanne), Delaney Yeager (The Daily Show) and Tami Sagher (Inside Amy Schumer).
Launched in 2002, the New York Times bestselling Who Was? series tells the amazing stories of trailblazers, legends, innovators, and creators from throughout history and today. One of the leading biography series in the marketplace, the success of Who Was? led to two spin-off series, What Was? and Where Is?; all three series are now published under the Who HQ brand. With over 185 titles published to date, and over 20 million copies sold, Who HQ is the ultimate destination for all things Who? What? and Where?