Penguin Random House and zulily Launch Books for Kids “Buy 1, Give 1” Campaign Today
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To kick off the season of giving while also celebrating National Family Literacy Month, Penguin Random House is once again teaming up with zulily, the online retailer dedicated to bringing special finds to its customers every day, to help provide books to children in need across the U.S.
Zulily presents its fourth annual holiday giving Books for Kids “Buy 1, Give 1” campaign, which launches today, November 1, and continues through December 12, 2019. Special sales events during the campaign will feature a curated selection of children’s books and each Penguin Random House book purchased labeled with “BUY 1, GIVE 1” will trigger a new children’s book donation, up to 75,000 books, from Penguin Random House to our longtime charitable partner, First Book, a nonprofit social enterprise that provides new books and other essentials to children in need nationwide.
“There is a special magic to getting a book during the year-end holidays, and for a child, receiving it can help create a lifelong passion for books and reading,” said Jaci Updike, President of Sales, Penguin Random House U.S. “So, we feel particularly privileged to again join with zulily and First Book to bring some magic with our books to communities and families in need.”
To help efforts to provide children the gift of reading this holiday season visit zulily.com, and zulily’s social pages: Facebook, Twitter, Instagram and Pinterest. Click here to check out the first event of the campaign.