#BooksConnectUs Video Launch and Campaign Update
PRH Consumer Marketing’s Books Connect Us campaign, encouraging readers to connect online and share their love of books, has grown tremendously since launching in March. To date, the #booksconnectus hashtag has garnered over 70 million impressions! To celebrate everything we’ve done so far (particularly the multitude of virtual events), we are excited to share this Books Connect Us video, featuring over 40 authors! (Big shoutout to producer extraordinaire Charlotte Lesnick!)
This campaign also had a great feature in PW last week, a testament to all of the fantastic content we’ve been producing for readers and authors. That includes the Books Connect Us podcast, weekly Books Connect Us staff picks emails, and an abundance of lists on PRH.com in trending categories, including coloring books, puzzles and games, activity books for kids, organizing, and more. We also have a Books Connect Us LIVE page, updated weekly, where readers can find a list of all the awesome PRH and author events coming up, and a custom category page highlighting trending titles. We’re excited to see the campaign and hashtag continue to grow, with ongoing social, email, and paid promotion, and many great events still to come!
We’d love everyone’s help amplifying the Books Connect Us video—please share PRH’s posts on Twitter, Instagram, Facebook, or share the video or YouTube link from your own accounts. (#TeamPRH) If you have any questions about the Books Connect Us campaign or need additional assets to promote, please reach out to Carly Gorga.