John Cena Launches Personalized Video Pre-Order Campaign for ELBOW GREASE: FAST FRIENDS
From now through October 3, 2020, consumers who pre-order John Cena’s ELBOW GREASE: FAST FRIENDS (Random House Books for Young Readers, 9/29/20) from any retailer, and then upload their receipt to JOHNCENABOOKVIDEO.COM will receive a personal video message from John Cena himself within 30 days or less via email! 1 upload proof of purchase = 1 video per e-mail address
Exclusive announcement of this campaign was launched via GOOD MORNING AMERICA social accounts (@GOODMORNINGAMERICA (2 million Followers) and @GMABOOKCLUB (18.5k Followers) with a special video with John Cen yesterday afternoon, Monday, August 17.
Cena also shared the pre-order campaign with his 12.4 million Twitter followers @JOHNCENA!