Laura Keefe & Nicholas Latimer Discuss "The Debut Author and Modern Marketing" with New York Book Forum
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In this panel with New York Book Forum, Laura Keefe, Senior Director of Marketing, Knopf Doubleday and Nicholas Latimer, VP and Senior Director of Publicity, Knopf Doubleday talk pitch letters, review outlets, Booktok and the decades-old question: can you can judge a book by its cover? Hint: Sort of. This panel takes on the complex world of modern book marketing and how to navigate it with first-time authors, as well as the creative strategies opening up new channels for reaching readers.
Watch below:
Posted: May 11, 2023