Looking for Help with Big and Small Decisions? theSkimm Steps Up

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Our new Igloo Book Buzz selection is HOW TO SKIMM YOUR LIFE, published by Ballantine on June 11. Carly Zakin and Danielle Weisburg, founders and co-CEOs of theSkimm, reveal, “This book’s journey really began four years ago. We didn’t know what to read over Memorial Day weekend, and we decided that our Skimm’rs could probably relate. So we started a section in the Daily Skimm e-mail newsletter called ‘Skimm Reads,’ where we recommended a book we thought our audience might want to have for the long weekend. Our audience liked it, so we recommended another one the next week. Fast-forward to today, and we’re humbled to say that theSkimm is a leader in recommendations, the biggest one being books. HOW TO SKIMM YOUR LIFE is the embodiment of our mission, and covers it all: personal finance, career, stress management, global politics, civic engagement, and more. We hope that you use it as a reference tool as you navigate the big moments in your life. We hope that you share it with a friend. You never know when you’ll end up starting a business together.”

Ballantine Books Executive Editor Sara Weiss says, “I’ve been a dedicated Skimm reader for the past seven years, relying on their daily newsletter to break down the day’s headlines in an accessible and efficient way. So I was thrilled to acquire and edit their first book HOW TO SKIMM YOUR LIFE, which goes beyond the news of the day, providing readers with a crash course on how to be a successful adult (something even this 30-something can use a little help with!). Whether it’s choosing the perfect bottle of wine, navigating the complicated maze that is health insurance, or writing a killer resume, HOW TO SKIMM YOUR LIFE is a fantastic resource for anyone who wants to live smarter, faster (and who doesn’t?!)”

Carly Zakin and Danielle Weisburg

Carly Zakin and Danielle Weisburg

theSkimm is a membership company, “dedicated to helping female millennials live smarter lives,” with more than seven million subscribers. Founded in 2012 by Carly Zakin and Danielle Weisberg. theSkimm continues to guide its members through decision-making moments by giving them the information they need to make informed and empowered choices.

Posted: June 12, 2019