Mashonda Tifrere, Alicia Keys and Swizz Beatz Celebrate the Launch of BLEND

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In its first week on-sale from TarcherPerigee, BLEND: The Secret to Co-Parenting and Creating a Balanced Family by Mashonda Tifrere with contributions from her co-parents—Swizz Beatz and his wife, Grammy-Award winning singer and songwriter Alicia Keys—sparked major media attention and exciting events, including a book launch celebration at Urban Zen in NYC. Pictured (left to right) Mashonda, her son Kasseem Jr., Alicia Keys, and Swizz Beatz.

People Magazine featured an exclusive interview with all three co-parents, and Michael Strahan interviewed the trio on Good Morning America and Nightline (which was picked up by UsWeekly.com, TheGrio.com, and Vibe.com). Mashonda discussed their journey to create a harmonious blended family in interviews with The Breakfast Club, BUILD Series & BUILD Brunch, Cheddar TV, and Sirius XM’s Sway in the Morning, as well as in an original article for Essence.com and a book feature for Ebony.com.

There were also three events to celebrate the launch: a private party at Urban Zen, an interview with radio personality Angela Yee at Barnes and Noble, and a panel with renowned clinical psychologist and parenting expert Dr. Shefali Tsabary at 92Y.

Still to come: Mashonda’s appearances on NBC’s Positively Black, Power 105.1’s Angie Martinez “The Voice of New York,” and Listen To Black Women (from HelloBeautiful and MadameNoire), as well as features for OprahMag.com, HollywoodLife.com, MotherMag.com, and Parents.com.


Posted: October 12, 2018