Penguin Random House and Kellogg Company Air Nationwide Commercial to Spread Awareness of the Feeding Reading Program

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Penguin Random House and the Kellogg Company are partnering for the third time to bring the Feeding Reading program to students across the country. Following the success of last year’s campaign of distributing more than 800,000 books to kids and families nationwide, we are excited for our Penguin Random House characters and book covers to be featured on more than 100,000,000 Kellogg’s products.

Please enjoy the nationwide commercial created to spread awareness for the Kellogg’s Feeding Reading Program.

Our Special Markets team’s partnership with Kellogg’s Feeding Reading program allows anyone who buys participating products to earn credits for a free Penguin Random House book. With 125 diverse books to choose from in the program and the opportunity to redeem up to 6 books, children are sure to discover their new favorite story. The creative packaging includes classic literary characters such as the Berenstain Bears, Corduroy and The Very Hungry Caterpillar. Even iconic Kellogg’s character, Tony the Tiger, makes an appearance reading WHO WAS JESSE OWENS (Penguin Workshop) – inspiring children nationwide to find joy in reading. All redeemed book credit orders will be fulfilled directly by our warehouse.

To participate in this year’s program, there are just a few simple steps:

  • Purchase participating Kellogg’s products such as cereal, Eggo, Cheez-It, Pop-Tarts, Pringles, and Nutri-Grain by 9/30/21
  • Take a picture of your receipt(s) with qualifying purchase(s) and upload to Each receipt must be uploaded separately and within 30 days of purchase, no later than 10/14/21.
  • Credits must be redeemed by 10/31/21.

For more information on Kellogg’s Feeding Reading program, including participating products and book choices

Posted: August 5, 2021