Penguin Young Readers Donates 100K Books to National Diaper Bank
Penguin Young Readers is donating 100,000 books to the National Diaper Bank Network (NDBN) this fall. The donation is in partnership with the Clinton Foundation initiative, Too Small to Fail. These books will be distributed to 33,000 households – 3 books per family – in 20 diaper bank communities across America. Too Small to Fail announced the partnership at the Clinton Global Initiative America conference on Monday, June 13, in Atlanta.
Studies show that in some low-income communities, there is only one book per 300 children, while in middle-income neighborhoods, there are thirteen books per child. NDBN works to meet the basic needs of all American children and families, by focusing on diaper need. The Penguin Young Readers donation promotes early literacy by providing families in the diaper bank communities with board books for their children.
As part of the partnership with Too Small to Fail, those receiving books will be invited to pledge to join the “Talk, Read, Sing for Change” program, which encourages parents to do all three of those activities with their children daily. Too Small to Fail’s public awareness and action campaign raises awareness among parents and caregivers about the critical importance of talking, reading, and singing during everyday moments. The Clinton Foundation initiative provides parents with tools to engage in these language-rich interactions.
In addition to the above commitments, leading diaper brand and NDBN’s founding sponsor, Huggies, will also partner to amplify this campaign on their social media platforms.