PYR Partners with PRH UK/Ladybird to Develop and Publish Books for Young Readers in the U.S.
Penguin Young Readers has partnered with Ladybird, an imprint of Penguin Random House UK, to develop and publish select books for young readers in the U.S. market. The new Ladybird line will live within the Penguin Workshop imprint, led by President & Publisher Francesco Sedita and will be directed by Cecily Kaiser, Publishing Director, Rise x Penguin Workshop and World of Eric Carle. The inaugural list will launch this fall with three paper-over-board picture books from Rhiannon Fielding’s globally bestselling TEN MINUTES TO BED series: Ten Minutes to Bed: Little Unicorn, Ten Minutes to Bed: Little Unicorn’s Christmas, and Ten Minutes to Bed: Little Dinosaur. Upcoming lists will include the launch of BABY TOUCH, a first concepts series that introduces colors, shapes, and numbers, as well as peekaboo, nighttime and vehicles; and the LITTLE WORLD series that introduces pre-schoolers to high-interest destinations such as the jungle, the farm, the beach, and even the moon.
Francesco Sedita, President and Publisher, Penguin Workshop said, “For years, we’ve had the great pleasure of working on many projects with our Penguin UK colleagues. And now with our Ladybird partnership, we’re thrilled to roll up our sleeves and create some of the very best novelty and picture books titles together that are certain to engage curious young readers in the US.”
Shannon Cullen, Publishing Director, Ladybird said: “Our new partnership with Penguin Workshop marks a really important moment for Ladybird, to join with our expert colleagues to bring a selection of our picture and novelty books to families across the US. Working with Francesco, Cecily and the team has already been a wonderful collaboration and we look forward to the launch of our bestselling Ten Minutes to Bed series, which we hope will set the pattern for continued success.”
ABOUT THE FALL 2020 LADYBIRD LIST:
TEN MINUTES TO BED: Little Unicorn,by Rhiannon Fielding, illustrated by Chris Chatterton (Ladybird; paper-over-board picture book; $12.99; on sale 10/20/20). Twinkle the Unicorn has a knack for finding adventure…but will she get to bed on time? Find out in this delightful addition to Rhiannon Fielding’s TEN MINUTES TO BED series. With its lively beginning and gentle finish, it’s the perfect book to send little ones off to bed.
TEN MINUTES TO BED: Little Unicorn’s Christmas, by Rhiannon Fielding, illustrated by Chris Chatterton (Ladybird; paper-over-board picture book; $12.99; 10/20/20). It’s Christmas Eve, and Twinkle the Unicorn has to go to sleep. But when Santa needs her help, Twinkle wonders if she could help save Christmas and still get to bed on time? Written for bedtime, this addition to Rhiannon Fielding’s TEN MINUTES TO BED series follows this curious unicorn as she finds herself on a Christmas-themed nighttime adventure.
TEN MINUTES TO BED: Little Dinosaur, by Rhiannon Fielding, illustrated by Chris Chatterton (Ladybird; paper-over-board picture book; $12.99; 10/20/20). Running through the jungle, Rumble the Dinosaur is off on an adventure! But will he get to bed on time? Perfect to send little ones off to sleep, this addition to Rhiannon Fielding’s TEN MINUTES TO BED series is full of muddy puddles, tropical birds, erupting volcanoes, and one fun-loving little dinosaur.