RHCB and Dr. Seuss Enterprises Launch Nationwide “OH, THE PLACES YOU’LL GO!” Virtual Graduation Celebration

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Random House Children’s Books, together with Dr. Seuss Enterprises, launched their OH, THE PLACES YOU’LL GO! Virtual Graduation Celebration (#ohtheplaces2020) on Thursday, April 30, recognizing the Class of 2020 in light of nationwide cancellations of graduation ceremonies due to the global COVID-19 pandemic. The announcement was officially made by renowned astronaut Scott Kelly on NBC-TV’s Today show. To watch the segment, click here.

Complete with readings, graduation photo-sharing, inspirational words of wisdom, and more—all inspired by Dr. Seuss’s beloved book and perennial graduation gift, OH, THE PLACES YOU’LL GO! —everyone anywhere can join in the festivities and salute 2020’s graduates and celebrate the 30th anniversary of this iconic title.

While setting the record for the longest spaceflight by an American (340 days), astronaut Scott Kelly saw places that very few on Earth have, and he offers an inspirational perspective on our current situation and what this moment means for the class of 2020: “It is an honor to join the OH, THE PLACES YOU’LL GO! campaign to recognize graduates across the country, who are beginning their journey of discovery and achievement,” says Kelly.

John Cena, globally beloved WWE superstar, children’s author, entertainer, and dedicated philanthropist, will kick off the virtual festivities today, May 1, with a “commencement keynote” that includes a reading from OH, THE PLACES YOU’LL GO! and his own words of wisdom for graduates of all ages. Fans can tune in on Cena’s Twitter feed (@JohnCena) at 12 noon (EDT), and his reading will be available on Facebook, where additional readings and remarks will roll out throughout May. Participants will include some of our most honored educators and first responders, as well as celebrities, authors, and illustrators, including Dan Brown, Carl Hiaasen, Jennifer Niven, R.J. Palacio, John Rocco, Judd Winick, and Nicola Yoon.

 

Post a photo to donate a book! Random House Children’s Books and Dr. Seuss Enterprises are calling for nationwide support of the Class of 2020 with a campaign encouraging people to post a photo in celebration of their 2020 graduate, or post their own graduation photo using #ohtheplaces2020, and tagging three friends to continue the chain. (PRH employees: you are encouraged to use the hashtag and post pictures of the graduates in your lives.) For the month of May, Random House Children’s Books and Dr. Seuss Enterprises will donate one book to First Book (up to 20,020!) for every in-feed post tagged with #ohtheplaces2020. First Book will distribute donations to classroom libraries in the fall in honor of the educators of the class of 2020 who would have been recognized at graduation ceremonies.

Collaborating with Penguin Random House Audio/Listening Library, the campaign will also feature inspirational quotes from the book on social media, read by audiobook narrator John Lithgow.

Coming this November, Random House Children’s Books will release a new Oh, the Places You’ll Go! Coloring Book for all ages, featuring designs and patterns based on the classic title and available for pre-order now.

Susan Brandt, President, Dr. Seuss Enterprises, L.P. says: “Oh, the Places You’ll Go! has always been special for graduates given its inspirational message. We’re proud that these words will still bring people together in celebration of graduates and educators of the class of 2020, albeit not physically. This year it is especially important for them to be reassured that they will overcome the ‘Bang-ups and Hang-ups’ of our current situation and push on to success.”

Mallory Loehr, SVP & Publisher, Random House Books for Young Readers Group, says: “It is an honor for us to come together as a community of readers to celebrate the class of 2020 and the educators who have supported them through the years—and what better way to do so than with one of the most beloved and inspirational graduation books of our time, Oh, the Places You’ll Go!

For fun-filled activities for hosting graduation parties at home, such as creating your own graduation hat, diploma, and decorations, visit Seussville.com.

Additional promotion will continue in May on LinkedIn, where top business leaders and career experts will share their thoughts about OH, THE PLACES YOU’LL GO! and its inspiring message with new college graduates and others.

To round out the celebration, Dr. Seuss Enterprises will also offer a range of OH, THE PLACES YOU’LL GO! merchandise including:


Posted: May 1, 2020