Why Marco Borges Created THE GREENPRINT: “The Solution for Our Best Health and a Better Planet”
Looking to adopt a healthier lifestyle as the year 2019 begins? Marco Borges, New York Times bestselling author and CEO of 22 Days Nutrition, introduces inclusive, practical, and revolutionary plant-based lifestyle plans in his new book, THE GREENPRINT, published by Harmony on Monday, December 31. By following its 22 proven effective guidelines, readers have the opportunity to shift their mindset, improve their health, lose weight, and impact the planet for the better.
Beyoncé and Jay-Z, co-owners of 22 Days Nutrition, wrote the introduction to THE GREENPRINT and say, “The information is hard to ignore. The benefits of a single plant-based meal a day can have such a profound impact on our health and the environment…We want to challenge you as we challenge ourselves to move towards a more plant-based lifestyle and acknowledge you for standing up for your health and the health of the planet.”
Borges reveals, “I spent over a decade listening to people from all over the world explain why they could never be ‘vegan’ and it was all centered around their informed definition of the word and the lifestyle associated to it. In many cases, it was paralyzing their desire to change. Intuitively, my responses were almost always the same: ‘It’s not about all in or not, perfection or failure but rather progress.’ This progress became the framework for the Greenprint.
“The Greenprint’s 22 laws eliminate the restrictions that make diets impossibly difficult to sustain over time, while providing a path towards optimum health with practical life habits (laws) that help turn willpower into motivation. The food choices we make daily have an incredibly profound effect on us and our planet, and it’s no coincidence they’re connected. The Greenprint is the solution for our best health and a better planet.”
The Greenprint outlines three simple, step-by-step plans to implement the 22 Laws into your life, depending on where you are on your journey. Whether you are ready for a gradual shift or excited to tackle them all full-on, in just weeks you will be on your way to a healthier, cleaner approach to eating that includes plenty of whole grains, bountiful veggies, legumes, nuts and more. You’ll also find meal plans, more than 60 delicious recipes, countless tips, and inspirational stories to help you along the way.
For those who may be skeptical or reluctant to commit, Borges says, “I’ve made a habit out of not trying to convince anyone to adopt a plant-based diet. The opportunity for sustainable change comes in arming people with tools and information that creates passion, not willpower. Willpower is short lived. Passion fuels motivation which fuels action that persists over time. The Greenprint provides exactly this: passion for living, not fear of dying.”