Penguin Random House Debuts Global Brand Identity, Underscores Commitment to Creative Core
New Corporate Wordmark To Be Paired With Each of the Company’s Publishing Brand Symbols
Penguin Random House, the world’s most global trade book publisher, today introduced a new brand identity that reflects the recently merged company’s values, goals, and strengths, including its unique position in the international marketplace for books and commitment to the diverse and distinct publishing houses that serve as creative homes to many of the world’s most beloved authors and books of all time.
The new corporate wordmark underscores the importance of the written word to the company’s culture and work and will most often be paired with one of Penguin Random House’s 250 widely recognized and respected publishing divisions, imprints, and brands. The brand system, as this pairing design framework is called, is flexible and can be employed not just at the publishing level, but also territorially. The imprints and brand symbols also can continue to stand alone without the brand-system pairing – for example, on the spines of books.
The visual connection between the wordmark and each publishing symbol creates a mutually enhancing and reinforcing brand identity for both. On the one hand, it denotes the global scale and reach of Penguin Random House, and on the other, it showcases the individuality and creativity of the company’s diverse publishing portfolio. This unifying visual synthesis represents the singular ability of Penguin Random House to nurture a universal passion for reading by publishing the very best books for all ages and interests, and connecting them to the widest readership worldwide.
Markus Dohle, CEO, Penguin Random House, said: “Presenting our new Penguin Random House wordmark side by side with each of our publishing imprint and brand symbols powerfully communicates what makes our company so special: our collective expertise and global scale coupled with our local publishing teams giving diverse and important voices a platform and audience. This fundamental understanding of our heritage and of the company we are building together for the future informs the design of the brand identity, and how we will visually represent who we are.”
Penguin Random House partnered with New York City-based design agency Pentagram to develop the company’s new brand identity, which replaces the interim logo introduced on July 1, 2013.