Bertelsmann’s “BE Welcome” Project Helps Refugees Land Jobs in Germany
May 25, 2017
With its “BE Welcome” project, Bertelsmann is helping young refugees from Syria and Iraq get a fresh start in the German job market. Aimed at refugees aged 18 to 25, with the aim of helping them develop career prospects, the program was launched at Bertelsmann’s Gütersloh location with 11 participants in April
Andreas Majewski and Anna Terletzki[/caption]
“We are pleased that we are not only able to continue the project, but also that we recruited more participants for 2017,” says Anna Terletzki, a social worker and head of the project at Bertelsmann. “Thanks to the varied program, we hope to prepare them as well as possible for entering working life.”
Eleven men and four women between the ages of 19 and 26 are on board for BE Welcome 2017. Thirteen of the participants come from Syria, two from Iraq. They have lived in Germany for a year or two, and come from a variety of backgrounds.
“As a socially responsible company, Bertelsmann takes responsibility for refugees, providing them with sustained, effective support in entering the German job market with ‘BE Welcome’,” says Immanuel Hermreck, Bertelsmann CHRO. “Having career prospects is a key contributor to successful integration.”
BE Welcome is designed to help refugees acquire key prerequisites needed to navigate through Germany’s dual-training system. The top priority is to learn German. The participants receive intensive language training over a 12-month period – daily for the first four months, then weekly. Another equally important element is the intensive socio-educational support they receive from the project team, which is again reinforced by the social pedagogue Andreas Majewski for this purpose.
[caption id="attachment_6376" align="alignleft" width="240"]
Immanuel Hermreck[/caption]
For the refugees in the first “BE Welcome” group, participation definitely paid off. Each of them has gained new prospects. One has begun his entry qualification in the print department at Mohn Media; a second plans to start this in the summer. Two others are poised to become an auto mechanic and an electronics technician, respectively. Two participants have begun state-subsidized apprenticeships, one in retail, the other in warehouse logistics. One young man is going to school to become an assistant IT specialist, and a young woman is being trained as an early-childhood educator. One participant has been studying German as a foreign language since October, and another has begun his orientation studies in order to study International Business in the coming winter semester.
“The first edition of the project exceeded our expectations,” says the “BE Welcome” team. “We were especially impressed by the group’s high level of solidarity and motivation. We are delighted that we were able to help the participants gain new prospects – and of course we will try to do so as best as possible again this year, with the second year.” Popular Company News
In Memoriam: Ann Godoff, Founder, President, and Editor-in-Chief, Penguin Press
February 26, 2026
From Scott Moyers, President & Publisher, Penguin Press: It is with great sadness that I write with the news of the passing of our beloved colleague…
Spotlighting Our 2026 ALA Adult Award Winners and Honorees
January 29, 2026
This week, the American Library Association kicked off the 2026 literary awards season with the announcement of their adult book awards, including the Andrew Carnegie Medals,…
RHCB Authors and Illustrators Receive Accolades from the ALA Youth Media Awards!
January 27, 2026
The American Library Association (ALA) announced the 2026 Youth Media Awards on Monday, January 26 at the Hilton Chicago Hotel, and several Random House Children’s Books…
PRHPS & Oni Press Worldwide Partnership Begins August 2026
February 4, 2026
Penguin Random House Publisher Services (PRHPS) announced on February 3 a multi-year worldwide sales and distribution agreement with Oni Press, the Eisner and Harvey Award-winning publisher…
Doubleday to Publish New John Grisham Thriller, THE FRENCH ILLUSION
March 13, 2026
Doubleday will publish John Grisham’s new international thriller, THE FRENCH ILLUSION, on September 29, 2026. The announcement was made on March 12, 2026 by Grisham’s publisher, Suzanne Herz, and U.S. rights…
2026 Audie Awards: PRH Audio Receives a Record 32 Nominations!
January 30, 2026
The Audio Publishers Association has announced the finalists for the 2026 Audie Awards, and Penguin Random House Audio is proud to receive a record-breaking 32 nominations…
Andy Weir’s PROJECT HAIL MARY Premieres on the Big Screen, Starring Ryan Gosling
March 23, 2026
The highly anticipated film adaptation of Andy Weir's PROJECT HAIL MARY (Ballantine Books) hit the big screens on Friday, March 20! Project Hail Mary (2026) is…
Three Listening Library Audiobooks Are 2026 Odyssey Award Winners/Honors!
January 27, 2026
The Youth Media Awards (YMA), in association with the American Library Association (ALA), are an annual set of prestigious honors for children’s and young adult literature…
John Mark Comer’s THE RUTHLESS ELIMINATION OF HURRY Surpasses 1M Copies Sold
February 5, 2026
THE RUTHLESS ELIMINATION OF HURRY: How to Stay Emotionally Healthy and Spiritually Alive in the Chaos of the Modern World, by New York Times bestselling author…
