All Ears on Penguin Random House Audio’s Amanda D’Acierno and Dan Zitt
May 14, 2018
Penguin Random House Audio, voted the inaugural winner of the Audiobook Publisher of the Year prize at the 2018 London Book Fair International Excellence Awards, was front and center at last month’s packed “Lunch & Learn” session featuring Amanda D’Acierno, Executive Vice President and Publisher, and Dan Zitt, Vice President of Content Production. Introduced by Penguin Publishing Group President Allison Dobson, Amanda and Dan shared insights into the world of audiobooks – a publishing category on an upward swing; the inner-workings of Penguin Random House Audio; and career highlights.
Who listens to audiobooks? Amanda presented the demographics: 28%: ages 30 to 44; 24%: ages 18 to 29; 19%” ages 45 to 54; 15% ages 55 to 64; 14%: age 65 and older. “So more than half of audiobook listeners are under 45,” she pointed out.
Where do people listen to audiobooks? A national survey found: 32% listen while commuting; 34% at home; 17% while walking; 17% while cooking or doing arts & crafts.
Delving inside the production of audiobooks, Dan revealed that “last year PRH Audio recorded 24,000 raw hours and 9,700 edited hours, at our 15 recording studios on both coasts. We have 13 audiobook producers and 8 pre/post production producers.”
“Before producing, we actually read the books,” Dan said, “and we contact the authors to discuss production ideas, and talk about casting. If an author wants to read their own book, we try to make them aware of the commitment they will be making, both physically and in terms of their schedule. Bottom line, we want the author to be happy and we want to create the best possible listening experience for the consumer. We have a long list of exceptional voice talent, but we work closely with talent agencies to find new and appropriate talent. George Saunders’ LINCOLN IN THE BARDO, with 166 different character voices, was such a unique production and a good example of one that showed how elaborate the casting of a book can be.”
Dan stressed, “Ensuring the quality of audiobooks is so important. If a consumer has one bad audiobook listening experience, they won’t come back to the format. Before the audiobook master is finalized, we listen to every word with our quality control team. One wrong voice in one sentence can ruin it all. Regional accents must be authentic. A lot of research is done to make sure we get it right – even to the point of going to the region and getting samples from locals. We sometimes call local libraries to confirm pronunciations of towns, and things like that.”
While most audiobooks are direct readings of the print editions, some titles can be quite different. Dan shared an example of how comedian Tracy Morgan, rather simply read his book, took home a narrative outline, came back the next day, and told alternate stories in the studio based on themes and people covered in his book. “He created a unique, emotionally powerful listening experience,” Dan said.
For “further listening,” Amanda and Dan recommended accessing PRH Audio audiobooks titles via the Volumes app and checking out “This Is the Author” podcasts, with more than 200 episodes offering behind-the-scenes insights into the audiobook recording process. Friday Listens: Spooky Stories
October 26, 2017
This is, indeed, Halloween. Or near enough. Any time is a good time for haunting, hair-raising books, but have you considered listening to one during this particularly spooky time of year? From classics to modern day treasures, here are some picks to make your Halloween just a bit more bone chilling.
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