RHCB and Dr. Seuss Enterprises Launch #SeussWordChallenge Campaign
May 31, 2018
In celebration of the newly published DR. SEUSS’S 100 FIRST WORDS, Random House Children’s Books (RHCB) and Dr. Seuss Enterprises (DSE) launched the first-ever Dr. Seuss’s Word Challenge (#SeussWordChallenge) on May 29. With a goal of reading 20 million Dr. Seuss words nationwide, consumers can enter the challenge via Seussville.com and track their progress through July 31.
The Scripps National Spelling Bee is promoting the Word Challenge at the annual national competition held outside Washington, D.C., happening this year May 27–June 1. Events will include a Word-A-Thon, a Dr. Seuss–themed spelling bee to be streamed live on the Bee’s Facebook page, as well as fun activities and special appearances by the Cat in the Hat at the Dr. Seuss Bus that will be on-site.
Carnival Cruise Lines is challenging consumers to read the most Dr. Seuss words at sea beginning in early June. Carnival will host two large-scale events promoting the challenge on board, one in June and one in July, and will track the words read on board by guests, adding them to the word widget on Seussville.com.
“Teaching children that reading could be fun was a lifelong goal of Ted’s,” says Susan Brandt, President of Dr. Seuss Enterprises. “It’s fitting that this program is taking the form of a challenge, as it was a challenge that inspired him to write The Cat in the Hat! We are so pleased to offer a program that encourages reading in a fun way, while also helping to prevent the summer reading slide.”
Penguin Random House employees are not eligible to enter Dr. Seuss’s Word Challenge Sweepstakes, but if you would like to support the challenge and spread the word, please share the #SeussWordChallenge on social media. As a reminder, if you are posting to a personal or other non-PRH account you must include the hashtag #TeamPRH.
Friday Reads: Happy Birthday Dr. Seuss!
March 2, 2018
Today you are you! That is truer than true! There is no one alive who is you-er than you!
– Dr. Seuss
Is there a wocket in your pocket? Did you have green eggs and ham this morning? Today, March 2nd, is Dr. Seuss’ birthday – celebrated nationwide with NEA’s Read Across America events in schools, libraries and bookstores. Read Across America is an annual reading motivation and awareness program that calls for every child in every community to celebrate reading on the birthday of the beloved children’s author. Here’s a treasure-trove of Seuss for the party!
expandThere’s a Book for That! is brought to you by Penguin Random House’s Sales department. Please follow our Tumblr by clicking here—and share this link with your accounts: theresabookforthat.tumblr.com. Thank you! Did you see something on the news or read about something on your commute? Perhaps you noticed something trending on Twitter? Did you think: “There’s a book for that!”? Then please, send it our way at theresabookforthat@penguinrandomhouse.com
The Cat in the Hat Launches Presidential Campaign. Cast Your Vote!
July 26, 2016
Dr. Seuss’s beloved character the Cat in the Hat has declared his candidacy for president of the United States in the 2016 election, as the one and only Kids’ Candidate, with Thing 1 and Thing 2 as his running mates, it was jointly announced by Dr. Seuss Enterprises and Random House Children’s Books. A special campaign rally is taking place July 26th on the steps of the childhood home of Theodor Geisel (aka Dr. Seuss) in Springfield, MA, at 74 Fairfield Street. Watch the Cat in the Hat’s official campaign video:
Choose a Cause and Cast Your Vote Beginning July 26!
As the Kids’ Candidate, the Cat in the Hat will show kids that every vote counts, and every voice matters! Votes can be cast for the Cat in the Hat to work with one of his supporters and their selected cause. Each cause is linked to a related organization, and together Random House Children’s Books and Dr. Seuss Enterprises will make a $10,000 donation to the winning charity. Children can cast their vote for their preferred cause online by visiting CatInHat4Prez.com. Voting will run from July 26 through November 8, 2016, and the winning charity will be announced on December 1, 2016. The ballot includes the opportunity for kids to:
Vote for Reading and Education to support First Book, with Dick and Sally from THE CAT IN THE HAT!
- Vote for Ocean Conservation to support Oceana, with Red Fish and Blue Fish from ONE FISH TWO FISH RED FISH BLUE FISH!
- Vote for the Environment to support Conservation International, with the LORAX!
- Vote for Fighting Hunger to support Feed the Children, with Sam-I-Am! From GREEN EGGS AND HAM!
- Vote for Kindness for All to support Pacer, with Horton from HORTON HEARS A WHO!
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