No author? No Problem for Penguin Random House South Africa’s Promotion of Jamie Oliver’s New Book
October 30, 2017
How do you successfully publicize a cookbook whose author is unavailable in person? This was the challenge Penguin Random House South Africa faced this September in launching the internationally beloved Jamie Oliver’s new work, 5 Ingredients: Quick & Easy Food. Their solution: have Jamie appear virtually, while prominent members of his international culinary team came together onsite.


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