Beyond the Book: Captivating Existing Audiences and Capturing New Readers at Penguin Random House UK
October 31, 2017
Penguin Random House UK pushes the boundaries beyond the book and uses technology to give audiences a personalized experience with campaigns like Ask Penguin and the Pride Book Club.
expandGetting Personal
Through our Penguin Books UK channels, we are engaging with readers in a completely new way by focusing on personalization. Ask Penguin, our biweekly personal book recommendations, allows us to have direct conversations with our readers on Facebook and Twitter. Using #AskPenguin, our followers receive completely bespoke recommendations based on their mood, a theme they’re interested in, or other books they have enjoyed. [caption id="attachment_8413" align="alignright" width="295"]![](https://global.penguinrandomhouse.com/wp-content/uploads/2017/10/UK2-295x300.png)
![](https://global.penguinrandomhouse.com/wp-content/uploads/2017/10/askpenguinuk.jpg)
Penguin Platform
Our young adult community aimed at 16 to 19 year olds, Penguin Platform, is growing rapidly, as we drive discussion on issues this audience cares about through our online book clubs and targeted content. We recently ran a Pride Book Club, collaborating with well-known YouTubers and influencers, to encourage this digitally engaged audience to join a virtual book club and have conversations with us and our network of book bloggers. The online book club proved so popular with our young adult community that we launched a Black History Month edition in October featuring Yrsa Daley-Ward, Zadie Smith, Kayo Chingonyi, George the Poet, and many more inspirational authors. [caption id="attachment_8416" align="alignnone" width="600"]![](https://global.penguinrandomhouse.com/wp-content/uploads/2017/10/Uk3.jpg)
By going beyond the book and using technology to directly engage with our audiences, we’re able to captivate both loyal readers and new audiences alike.
![](https://global.penguinrandomhouse.com/wp-content/uploads/2017/10/gif2200.gif)
![](https://global.penguinrandomhouse.com/wp-content/uploads/2017/10/gif3200.gif)
Our Black History Month Book Club features important backlist classics and new releases, including authors Nicola Yoon, Sam Selvon and George the Poet.
To stay up-to-date on UK news, visit: www.penguinrandomhouse.co.uk Popular Company News
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