Launch Day: Join the #ProjectReadathon Million Minutes Campaign (April 17-23)
April 17, 2017
Penguin Random House is very excited to announce the launch of our #ProjectReadathon Million Minutes campaign. The one-week reading and giving initiative, April 17 to April 23, gives readers the chance to help children in local communities throughout North America – just by reading.expand
Starting today, readers can visit a new specially created online reading platform at ReadWell.PenguinRandomHouse.com and read free, timed excerpts from over 200 Penguin Random House titles. We believe that the simple act of reading can have far-reaching social impact: which is why the more minutes a user reads, the more book donations are triggered from us to Save the Children – putting up to 300,000 books into the hands of children in need in the US, Canada and Mexico. How #ProjectReadathon Works:
- Each excerpt on the platform notes how many minutes will be added and how many books will be donated throughout the campaign.
- For example, reading a 20-minute excerpt unlocks a 5-book donation from Penguin Random House to Save the Children; reading an hour unlocks a 20-books donation.
- The books will go to Save the Children literacy programs, which help young students transition from learning to read to reading to learn.