Penguin Random House Australia Engages Readers with Street Press–Style Magazine
October 25, 2017
Penguin Random House Australia is known for quality publishing when it comes to adult and young readers’ books, but its marketing team’s idea to engage with readers has opened the door to an entirely different kind of publishing. Their quarterly street-press-style magazine, Underline, not only showcases their talented published authors, but supports one of the publisher’s pillars for growth: discovering new audiences and readers.
Underline brings together extracts, interviews, articles, short stories, recipes, reflections, and much more to celebrate brilliant writing in its many forms. Tim Winton, John Safran, Ali Smith, and Jamila Rizvi have been presented on covers. The November-issue cover story features Man Booker Prize–winning Richard Flanagan in a four-page profile and an extract from his new novel, First Person.
Previous Underline content has included recipes from Yotam Ottolenghi; extracts from Howard Jacobson, Tracey Chevalier, and Robert Dessaix; posters for the Vintage Woolf series, Black Classics, and Men Without Women by Haruki Murakami; book reviews from Fiona McFarlane, Candice Fox, and Chris Kraus; and themed collections such as Strange Perspectives, Modern Australian Classics, and Shakespeare Revisited.
Each issue ends on a page called End Notes, where five newly released Penguin Random House books are highlighted as must-reads. Previously featured are works by Arundhati Roy, Salman Rushdie, Emma Cline, and Mohsin Hamid.
“Underline has been incredibly well received thus far. The pride the team takes in its creation and reception has been instrumental to its success, and we’re all very excited to explore more and more innovative ways to bring our fabulous literary list to readers and the Underline brand to life,” said Jake Davies, group head of Marketing, Penguin Random House Australia.
Click here to read previous issues.
To stay up-to-date on Australian news, visit: www.penguin.com.au
Popular Company News
In Memoriam: Ann Godoff, Founder, President, and Editor-in-Chief, Penguin Press
February 26, 2026
From Scott Moyers, President & Publisher, Penguin Press: It is with great sadness that I write with the news of the passing of our beloved colleague…
Spotlighting Our 2026 ALA Adult Award Winners and Honorees
January 29, 2026
This week, the American Library Association kicked off the 2026 literary awards season with the announcement of their adult book awards, including the Andrew Carnegie Medals,…
PRHPS & Oni Press Worldwide Partnership Begins August 2026
February 4, 2026
Penguin Random House Publisher Services (PRHPS) announced on February 3 a multi-year worldwide sales and distribution agreement with Oni Press, the Eisner and Harvey Award-winning publisher…
Doubleday to Publish New John Grisham Thriller, THE FRENCH ILLUSION
March 13, 2026
Doubleday will publish John Grisham’s new international thriller, THE FRENCH ILLUSION, on September 29, 2026. The announcement was made on March 12, 2026 by Grisham’s publisher, Suzanne Herz, and U.S. rights…
Andy Weir’s PROJECT HAIL MARY Premieres on the Big Screen, Starring Ryan Gosling
March 23, 2026
The highly anticipated film adaptation of Andy Weir's PROJECT HAIL MARY (Ballantine Books) hit the big screens on Friday, March 20! Project Hail Mary (2026) is…
2026 Audie Awards: PRH Audio Receives a Record 32 Nominations!
January 30, 2026
The Audio Publishers Association has announced the finalists for the 2026 Audie Awards, and Penguin Random House Audio is proud to receive a record-breaking 32 nominations…
Congratulations to Our International Booker Prize Longlisters
March 2, 2026
The longlist for The International Booker Prize, the world’s most significant award for a single work of translated fiction, was recently announced. This year’s International Booker…
John Mark Comer’s THE RUTHLESS ELIMINATION OF HURRY Surpasses 1M Copies Sold
February 5, 2026
THE RUTHLESS ELIMINATION OF HURRY: How to Stay Emotionally Healthy and Spiritually Alive in the Chaos of the Modern World, by New York Times bestselling author…
Spotlighting Our 2026 Edgar Award Nominees
February 2, 2026
Mystery Writers of America recently announced the nominees for the 2026 Edgar Allen Poe Awards, honoring the best in mystery fiction, nonfiction and television published or…
