Penguin Random House Australia Engages Readers with Street Press–Style Magazine
October 25, 2017
Penguin Random House Australia is known for quality publishing when it comes to adult and young readers’ books, but its marketing team’s idea to engage with readers has opened the door to an entirely different kind of publishing. Their quarterly street-press-style magazine, Underline, not only showcases their talented published authors, but supports one of the publisher’s pillars for growth: discovering new audiences and readers.
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