DK Donates $1 Million Worth of Children’s Books to TODAY Show’s Toy Drive

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NBC TV’s The TODAY Show celebrates its 24th annual Toy Drive this month, and DK returned as a major donor, marking its 17th consecutive year of giving books to children in need.  On Tuesday, December 5, during Kathie Lee & Hoda’s segment in the 10 o’clock hour, Editor Allie Singer announced DK’s 2017 donation of $1,000,000 worth of brand new children’s books.  Allie was joined by Ava and Madeleine, the twin daughters of Simon Fraser, Vice President of Finance & Operations. The girls held up copies of some of DK’s lead holiday titles for the season: ANIMAL, 3rd Edition, GOOD NIGHT, BABY MOON and EXPLANATORIUM OF NATURE.   

Allie Singer with Simon Fraser’s twin daughters Ava and Madeleine

Through the Toy Drive partnership with The TODAY Show, DK has donated nearly $20,000,000 worth of books to date.

Click here to watch the DK TODAY show clip online.




Posted: December 8, 2017