Books & Authors

How One World’s Chris Jackson Discovered and Published Dr. Mona’s Story of Truth, Change and Hope

In WHAT THE EYES DON’T SEE: A Story of Crisis, Resistance and Hope in an American City (One World), Dr. Mona Hanna-Attisha shares her powerful first-hand account of how an Iraqi-American pediatrician used science to prove Flint, Michigan kids were exposed to lead. In riveting detail, she takes readers into the heart of the crisis and how she successfully stood up against the government that accused her of spreading hysteria. But this book is not only about environmental injustice, it is a story of hope. It is about how each of us – no matter who we are, where we are, or how we ended up in this country – has the power to fix and change things.

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Here Chris Jackson, Vice President, Publisher, Editor in Chief, One World, reveals how he first came in contact with Dr. Mona, the process of working with her to develop her story and experiences into book form, and ultimately publishing WHAT THE EYES DON’T SEE: “I met Mona Hanna-Attisha at the Ridenhour Prize ceremony at the National Press Club in Washington, DC, back in 2016. I was there to present an award to one of my authors, Jill Leovy, author of GHETTOSIDE: A True Story of Murder in America; Dr. Mona was there to receive the Ridenhour Truthteller Prize for her work in Flint, Michigan, where she was a key whistleblower in that city’s devastating water crisis. Dr. Mona delivered a few remarks that day that moved me then and have stuck with me ever since. Mona spoke about whistleblowing being a 'choiceless choice' – that having seen what she saw, she had no choice but to risk her professional reputation and the wrath of her own state government to tell the truth she’d uncovered: that the state was poisoning its own children. She also generously dedicated most of her short talk to shining the spotlight on other heroes in Flint – activists, mothers, reporters, scientists – creating a portrait not of a singular, heroic savior, but of a community that came together to save itself. I approached her after her talk – wading through a crowd of other admirers – and asked her if she’d ever thought about writing a book. She took my card and six months later her proposal landed in my in-box. “Working with Dr. Mona has been its own process of discovery. At our first meeting back in Washington, all I knew about her was she was a pediatrician and a whistleblower. But in some ways, Dr. Mona had been preparing for her role in the crisis for her entire life. She was the child of Iraqi immigrants who came to this country fleeing a tyrannical dictator who poisoned his own people and by the time the crisis in Flint hit, she was an established pediatrician, researcher, and educator who had oriented her practice toward social justice. The book as we initially conceived it, wove these strands together – the immigrant story, the story of her incredible work before and after the crisis at the Hurley Pediatric Center, and, of course, the thrilling core narrative: the crisis and the bold detective work and outspoken advocacy that forced the whole country to pay attention. But the sum of the book had to be more than those three pieces. “A great book always needs to elevate its story with a theme that gives it deeper meaning – in other words, Dr. Mona and I had to figure out what the bigger story was that she was trying to tell. We didn’t just want a riveting, thrilling story of rule-breaking citizen activism; and we didn’t just want to provide much-needed information about lead and water. We realized that we wanted readers to be changed by the book – to see in the incredibly important story of Flint an even bigger story. Flint wasn’t just an anomalous event or even a tragedy. It was a deliberate government-abetted crime that reflected a twisted set of values. And we wanted the book to show how a different set of values–fighting for justice, respecting science, caring for the most vulnerable, especially children, and choosing truth over personal security or careerism—might point us toward a different way, with different outcomes. Dr. Mona and others have used the crisis as an opening for incredible, creative work in Flint, where they are building models for how communities can recover from histories of policy-driven violence and deprivation. We wanted the book to be a creative model in its way, too. “Our goal was to get all of this into the book and I think Mona succeeded. The book is a thriller about a crisis – ‘Grishamesque’ is how O Magazine described it—but more than that, it’s a book about the most urgent and timely challenges we’re facing right now as a society. It’s about how we must care for each other better. How we must tell the truth, even in the face of awful repercussions. And it’s about how we – as citizens – don’t have to wait for our politicians to get their acts together. We can fight for change where we stand, right now, because the stakes are too high to wait. “Dr. Mona will be appearing all over the media and traveling the country over the next weeks and months talking about her book and these deeper ideas. And just as Flint discovered in the water crisis, I think the country at large will find that our present crisis has met its ideal advocate: the daughter of immigrants, a driven scientist and caregiver, a passionate defender of children, and a powerful, fearless truthteller.” See and hear Dr. Mona talk about WHAT THE EYES DON’T SEE in conversation with Chelsea Clinton tonight at Barnes & Noble Union Square in NYC beginning at 7:00 p.m. The event is free and open to the public.

Featured Author Event: Tommy Orange (Washington, DC)

Colleagues in Westminster take note: Knopf author Tommy Orange will be presenting his groundbreaking debut novel, THERE THERE, at Politics & Prose at the Wharf in Washington, DC on Monday, June 25.

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THERE THERE tells the tale of a nation and its people, shaped by violence and recovery, and memory and identity. The novel follows the paths of twelve individuals who share a common goal: to travel to the Big Oakland Powwow. While Jacquie Red Feather is newly sober and trying to reunite with the family she left behind in shame, Dene Oxendene is recovering from his uncle’s death and has come to work at the powwow in order to pay respect to his uncle’s memory. Through his gripping and visceral prose, Orange evokes an urgency regarding the plight of the urban Native American who faces a new kind of violence—one that takes the form of addiction, abuse, and suicide. Yet he also illustrates a coming to terms with a history of suffering and loss, and a remembrance of beauty and tradition. Tommy Orange was born and raised in Oakland, California, and is an enrolled member of the Cheyenne and Arapaho Tribes of Oklahoma. He is a recent graduate from the MFA program at the Institute of American Indian Arts, 2014 MacDowell Fellow, and 2016 Writing by Writers Fellow.

EW Calls A PLACE FOR US “The Thinking Person’s Summer Read”

Our new Igloo Book Buzz selection is a transformative debut novel, A PLACE FOR US. “To be taken hostage by Fatima Farheen Mirza’s heartrending and timely story is a gutting pleasure,” says Sarah Jessica Parker, Editorial Director of SJP for Hogarth, of her newly published inaugural acquisition for the imprint. “It allows her reader to better understand what it means to reconcile one’s love of family and culture with a desire to find one’s own path, and one’s own faith. Ms. Mirza painstakingly details the life of an Indian Muslim family in America and their children’s search to feel whole, fulfilled, and content. She captures your mind and heart with an urgency that defies you to stop reading. I guarantee you will be different when you close the book.”

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A PLACE FOR US transports readers back to the beginning of a family’s life: from the bonds that bring them together, to the differences that pull them apart. All the joy and struggle of family life is in its pages, from the mother and father’s own arrival in America from India, to the years in which their children—each in their own way—tread between two cultures, seeking to find their place in the world, as well as a path home. [caption id="attachment_114770" align="alignright" width="261"] Fatima Farheen Mizra photo by Gregg Richards[/caption] Ms. Mirza: “I began writing this novel when I was a freshman in college, and it was my love for the characters—Layla, Rafiq, Hadia, and Amar, members of a single family—that committed me to the project. I was interested in exploring what it means when to be loyal to oneself is to betray the home you have come from, the bond between siblings as well as their betrayals, and the decisions that each character makes that determines not only their own destiny, but also the lives of their loved ones. After working on the novel for eight years, I could not be happier with the home it has found. Speaking with Sarah Jessica Parker and Lindsay Sagnette and seeing the care and enthusiasm they bring to their books has been deeply comforting. I’m confident in their vision for the novel and grateful that it will be brought into the world by SJP for Hogarth.” Here is a sampling of praise this buzz-worthy book and author have earned:
  • “Ambitious… a family epic that is textured and keenly felt… Mirza draws Amar’s lifelong struggle with the concept of unconditional devotion so poignantly that readers will find it exceedingly relatable. But so too is the mysterious whisper in his ear urging him always to return, no matter how far he strays, back home.” – The New York Times Book Review
  • “Mirza, 27, is about to become a star…The debut author brings us the thinking person’s summer read, a rich and layered tale about family and assimilation.” — Entertainment Weekly
  • "It is absolutely gorgeous… Mirza writes about family life with the wisdom, insight and patience you would expect from a mature novelist adding a final masterpiece to her canon, but this is, fortunately, just the start of an extraordinary career.” – The Washington Post
  • “An affecting, authentic and artful debut by Fatima Farheen Mirza…The novel is deeply moving and surprisingly insightful. Mirza's writing is poignantly beautiful.” – Associated Press
  • “The book dives into the lives of a Muslim-American family, opening on the eve of the eldest daughter’s marriage, and examines the intricacies of a family straddling two very different cultures.” — Vanity Fair
  • “Fatima Farheen Mirza’s A PLACE FOR US is everything I love about family sagas. It traverses time and place, explores the conflicts between a parent’s expectation and a child’s desires, and, most importantly, introduces us to fully imagined, flawed characters whose relationships are deep, entangled, and rich in love. The story — which centers on an American Muslim family navigating the tension between tradition and autonomy — is told in fragments, jumping from one character to another, slowly adding layers to scenes by revisiting interactions from multiple perspectives. And Mirza renders this family with a gentle hand, lovingly, so that each character will make their way into your heart.” — Buzzfeed
 

Our Author Brandon Sanderson Creating New Multi-Media Experience in Partnership with Random House Studio and FMNA

Random House Studio and sister Bertelsmann company FremantleMedia North America are partnering with bestselling Random House Children’s Books fantasy author Brandon Sanderson to create a groundbreaking, multi-media experience. Sanderson’s DARK ONE series will be transformed into a narrative that spans multiple platforms, including the small screen, print, and audiobooks.

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DARK ONE is a dramatic fantasy adventure that revolves around a young man who sees visions of a bizarre and outlandish land that turns out to be a real world—one where he is fated to become a ruthless tyrant. Sanderson will be transforming the DARK ONE series into a television drama and graphic novel. He is also creating a supplementary, multi-volume book series for potential publication by Random House Children’s Books that will explore the universe of the DARK ONE beyond the television storyline, and a podcast that will serve as a prequel-like addition to the television adaptation. “I’m used to painting a picture in words,” Sanderson said. “DARK ONE came to life when I freed myself to think of it as a project for actual visual media, with the setting, characters and outline all coming together. I’m excited to be able to partner with FremantleMedia North America and Random House Studio on this for television.” Sanderson was brought together with Random House Studio by Beverly Horowitz, SVP & Publisher, Delacorte, Random House Children’s Books. “Brandon Sanderson is one of the most exciting storytellers within the enormous group of authors published by the Penguin Random House group,” said Peter Gethers, Executive Vice President and General Manager, Random House Studio. “We are thrilled to be working with him to create one of his extraordinary worlds for a television audience for the first time.” Sanderson’s bestselling success features the MISTBORN trilogy, the RECKONERS series, and the STORMLIGHT ARCHIVE collection. He is the recipient of a number of awards, notably the Hugo for his novella, THE EMPEROR’S SOUL. His upcoming book, SKYWARD, will be published by the Delacorte Press imprint of RHCB in November. DARK ONE will be Sanderson’s first original production for television. Random House Studio is part of FremantleMedia North America, the US branch of FremantleMedia, a global force in scripted and non-scripted media content, and a production/distribution subsidiary of Bertelsmann's RTL Group.

Lesley Nneka Arimah Wins 2018 NYPL Young Lions Fiction Award

Riverhead Books is thrilled to announce that Lesley Nneka Arimah has won the 2018 New York Public Library’s Young Lions Fiction Award for her debut short story collection, WHAT IT MEANS WHEN A MAN FALLS FROM THE SKY. She received her prize during an awards ceremony at the New York Public Library on Thursday night, June 7.

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[caption id="attachment_114580" align="alignright" width="150"] Lesley Nneka Arimah and Riverhead Editorial Director Becky Saletan[/caption] This is the latest in a dizzying list of accolades for Lesley, including being named winner of a 2017 Kirkus Prize, a 2017 National Book Foundation “5 Under 5” honoree, a 2017 National Book Critics Circle finalist, and a 2018 finalist in the Society of Midland Authors. Congratulations to Lesley and everyone at Riverhead. Founded in 2001, the Young Lions Fiction Award is given annually to an American writer age 35 or younger for either a novel or collection of short stories. Each year, five young fiction writers are selected as finalists by a reading committee of writers, editors and librarians.
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Highlights from A Busy Penguin Random House BookExpo and BookCon 2018

Penguin Random House authors, editors, books and colleagues were in constant demand at this year’s BookExpo (May 30 – June 1) and BookCon (June 2 ­­– 3) at the Javits Convention Center in Manhattan. We welcomed innumerable authors, booksellers, and industry visitors to our PRH booth during the BEA trade show on Thursday and Friday, with masses of book-loving consumers coming to see us Saturday and Sunday during BookCon.

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@BookExpo Markus Dohle, Penguin Random House Worldwide CEO, on Thursday participated in one of this year’s SRO events, “Leadership Roundtable: Publishers on Publishing,” along with Carolyn Reidy, President & CEO, Simon & Schuster, and John Sargent, CEO, Macmillan. Maria. A. Pallante, President & CEO, Association of American Publishers, moderated the discussion. In response to the question, “How is the book business fairing?” Mr. Dohle said, “Better than [its] image, actually, both domestically and globally. And there are more reasons to be confident about the future of long-form reading and the future of the book.” Penguin Random House editors were featured at each of the always-popular BookExpo “Buzz Panels,” where they generated great enthusiasm for the showcased books. At the Adult Editors Buzz, Becky Saletan, Vice President, Editorial Director, Riverhead Books, spoke of how THERE WILL BE NO MIRACLES HERE by Casey Gerald (Riverhead, 10/2) “breaks the mold for what a memoir should be” as the Yale grad/Harvard MBA author “stands the American dream on its head.” With his rags-to-riches narrative that explores race, class and power, Saletan said, “This book is fire.” At the Middle Grade Editors Buzz, Alex Ulyett, Associate Editor, Viking Children’s Books, praised MONSTROUS DEVICES by Damien Love (Viking Books for Young Readers, 11/13) for its “Raiders of the Lost Ark-type adventure” and “gripping tale” that “makes the big questions – about life, death, truth, and the stories we tell – feel magical.” At the Young Adult Buzz, Dana Chidiac, Associate Editor, Dial Books for Young Readers, DARIUS THE GREAT IS NOT OKAY by Adib Khorram (Dial Books for Young Readers, 8/28) delved inside this book about a half-white, half -Persian boy visiting family in Iran for the first time, talking of how it “demystifies Iran,” while managing a “balancing act of jokes and pathos... and walking a line between friendship and romance.” Adult Book & Author Breakfast co-hosts, actors and husband and wife Nick Offerman (Parks & Recreation) and Megan Mullally (Will & Grace) introduced their upcoming book, THE GREATEST LOVE STORY EVER TOLD (Dutton, 10/ 2) in alternating, revealing sentences about their marriage. Panelist Trevor Noah, The Daily Show host, comedian and author, drew much laughter talking about The Daily Show’s upcoming book , THE DAILY SHOW WITH TREVOR NOAH PRESENTS: The Donald J. Trump Presidential Twitter Library (Spiegel & Grau, 7/31). Children’s Book & Author Breakfast host Jacqueline Woodson, National Book Award-winning Penguin Young Readers author, discussed the timeliness of her two upcoming books, HARBOR ME and THE DAY YOU BEGIN, both being published by Nancy Paulsen Books on the same day, 8/28, and said, “I feel hopeful for young people and looking at life through their eyes.” Oscar-winning actress and children’s book author Viola Davis was a breakfast panelist, and she presented her upcoming book, CORDUROY TAKES A BOW (Viking Books for Young Readers, 9/4), and how she imbued Corduroy’s adventure “with all the magic of the stage” on the occasion of the 50th anniversary of this beloved character. @BookCon Whether attendees were playing corn hole for audiobook prizes, having their faces painted in the Underlined booth, or waiting in line for one of our highly anticipated giveaways, the Penguin Random House booth was a not-to-be-missed destination on the BookCon show floor. Our “What Do Books Mean to You?” Post-It Wall quickly filled, up offering inspiration to anyone walking by, and the in-booth bookstore was constantly buzzing with consumer traffic. Among the in-booth author appearances: attendees made pins alongside Nicola Yoon; lucky winners were able to get their picture taken with PYR authors Sabaa Tahir and Maria Lu; and fans flocked to signings by Kevin Kwan, David Arnold, Naomi Novik, and Rachel Hawkins, among others. There were many Interactive In-Booth Activities: fans celebrated Deborah Harkness’ upcoming novel, TIME’S CONVERT (Viking, 9/18) with a photo op at the All Souls Laboratory; expert book detectives solved the mystery of which book to read next; attendees enjoyed treats and celebrated Underlined’s first birthday; a life-size likeness of Multnomah author Tim Tebow was available all weekend for a fun photo op; fans entered to win all 100 titles featured in PBS’s “The Great American Read” campaign; and the Handmaids even showed up! Readers shared their “reading equation” on Jacqueline Woodson’s “Reading = Hope x Change” Wall; a mystery ARC giveaway from Penguin Teen drew traffic-stopping crowds; the giveaway of Anne Rice’s LESTAT drew costumed fans; Little Women devotees lined up to find out which March sister they are; and life-size likeness of Prince Harry and Megan Markle even made an appearance with Rachel Hawkins, author of the teen romance, ROYALS (Putnam Books for Young Readers, 5/1). Our first-ever “Books & Bubbly: A BookCon Mingle,” a collaboration among PRH Audio Publishing, the Crown Publishing Group, Knopf Doubleday, Random House Children’s Books’ Underlined, and Out of Print, was a resounding success. More than 70 specially-invited book influencers mingled with our colleagues, who touted upcoming titles – many displayed on colorfully decorated tables – while enjoying prosecco, ice cream sundaes, and popcorn, sparking a flurry of influencer posts about the event and our books on Instagram, You Tube, Twitter and Facebook. The hottest ticket on Sunday surely was the one to see Bill Clinton and James Patterson, the two authors of the brand-new thriller, THE PRESIDENT IS MISSING, co-published by Knopf. To view more fun BookCon photos, click here. Throughout Saturday and Sunday, there was great feedback from fans who had attended previous BookCons, who made a point to revisit the Penguin Random House booth. In addition to returning readers, many attendees were attending BookCon for the first time, and we saw a more diverse crowd this year in terms of age, gender, and ethnicity. We hope to see all of our favorite book enthusiasts this summer and fall online or at their favorite bookstore.

Librarian of Congress Dr. Carla Hayden to Moderate “A Conversation with Former First Lady Michelle Obama” at ALA Annual Conference & Exhibition

Librarian of Congress Dr. Carla Hayden will moderate a conversation with former First Lady of the United States Michelle Obama during the Opening General Session of the 2018 ALA Annual Conference & Exhibition on Friday, June 22. This session will take place at the Ernest N. Morial Convention Center in New Orleans.

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The Opening General Session will feature a performance by Trombone Shorty and students from his foundation followed by ALA President Jim Neal’s presentation of key ALA Awards. Dr. Hayden and Mrs. Obama will end the program with an in-depth conversation around Mrs. Obama’s forthcoming memoir, BECOMING (Crown Publishing Group, November 13), and the experiences that have impacted her life, her family, and the country. Dr. Hayden was sworn in as the 14th Librarian of Congress in September 2016. She is the first woman and the first African American to lead the national library. She was nominated to the position by President Barack Obama in February 2016 and her nomination was confirmed by the U.S. Senate in July 2016. Prior to her current post, she served as CEO of the Enoch Pratt Free Library in Baltimore. She was nominated by President Obama to be a member of the National Museum and Library Services Board in 2010 and confirmed by the U.S. Senate later that year. She began her career with the Chicago Public Library and served as President of the American Library Association (2003-2004). Hayden received a BA from Roosevelt Library, and an MA and PhD from the Graduate Library School of the University of Chicago. Mrs. Obama’s highly-anticipated memoir, BECOMING will be published in the U.S. and Canada on November 13 by the Crown Publishing Group. BECOMING will also be published in 25 languages around the world. Considered one of the most popular First Ladies of recent times, Mrs. Obama in her book invites readers into her world, chronicling the experiences that have shaped her—from her childhood on the South Side of Chicago to her years as an executive balancing the demands of motherhood and work, to her time spent at the world’s most famous address. With unerring honesty and lively wit, she describes her triumphs and her disappointments, both public and private, telling her full story as she has lived it – in her own words and on her own terms. Warm, wise, and revelatory BECOMING is an unusually intimate reckoning from a woman of soul and substance who has steadily defied expectations—and whose story inspires us to do the same. Michelle Obama has described writing BECOMING as “a deeply personal experience. It has allowed me, for the very first time, the space to honestly reflect on the unexpected trajectory of my life. I hope my journey inspires readers to find the courage to become whoever they aspire to be. I can’t wait to share my story.”

LINCOLN IN THE BARDO Wins Audiobook of the Year at the Audies

Penguin Random House Audio won the top prize – Audiobook of the Year – for George Saunders’ LINCOLN IN THE BARDO (Random House Audio) last night at the 23nd annual Audie Awards® in New York. The Audio Publishers Association (APA) annually presents the premier awards program for audiobooks in the United States, recognizing excellence in audiobooks and spoken word entertainment.

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LINCOLN IN THE BARDO, narrated by Saunders, Nick Offerman, David Sedaris, and 163 other voices, was produced by Senior Exectuive Producer Kelly Gildea, who accepted the award on stage along with Amanda D’Acierno, Senior Vice President and Publisher, Dan Zitt,Vice President of Content Production, other Penguin Random House Audio team members, and several narrators.. On Wednesday, LINCOLN IN THE BARDO received the Indies Choice Audiobook of the Award at the Celebration of Bookselling & Author Awards Luncheon at BookExpo. Penguin Random House Audio won more Audie Awards in these categories: Nonfiction: AMERICAN WOLF by Nate Blakeslee, narrated by Mark Bramhall and produced by Linda Korn   (Random House Audio) Fiction: ELEANOR OLIPHANT IS COMPLETELY FINE by Gail Honeyman, narrated by Cathleen McCarron (Penguin Audio) Mystery: THE GIRL WHO TAKES AN EYE FOR AN EYE by David Lagercrantz, narrated by Simon Vance and produced by Aaron Blank   (Random House Audio) Middle Grade: SEE YOU IN THE COSMOS by Jack Cheng, narrated by a full cast and produced by Karen Dziekonski (Listening Library) [caption id="attachment_10899" align="alignright" width="150"] (left to right) Vicki Tomao, Heather Dalton, and Rob Guzman[/caption] Big congrats to the authors, narrators, producers, marketers and the entire award-winning PRH Audio team.In addition, Penguin Random House Audio won an Excellence in Marketing Audie Award for “Transform Your Commute,” the NYC campaign that encouraged listeners to turn a sour commute sweet with audiobooks. Pictured at the Audies are several members of the marketing team who created the initiative (left to right) Vicki Tomao, Heather Dalton, and Rob Guzman. To view the complete list of Audie Awards winners, click here.

DK Revamps, Refreshes and Relaunches Eyewitness Travel Guide Series

DK is proud to announce that it has revamped, refreshed and relaunched its award-winning Eyewitness Travel Guide series, keeping the views and experiences of its loyal readers at the forefront.

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2018 marks the 25th anniversary of DK Eyewitness Travel Guides and the most in-depth redesign since the series launched in 1993; based on extensive global consumer research, these beautifully practical books have been designed with the consumer in mind. The travel market has changed over the years; where people travel and how they access information just isn't the same as it was 25 years ago, and in order to offer DK readers the very best travel guide there is only one thing to do - ask them what they want. Travel Publishing Director Georgina Dee said, “We have conducted extensive consumer research into the travel guide market, looking at what people buy, why and how. It’s great to hear that people still see the value in printed travel guides. We know that flicking through a travel guide can, for many people, be the start of their trip, the first point where they begin to get excited—what a privilege to be a part of that.” The redesigned books launch on September 27 in the UK and October 2 in the US, with guides to Amsterdam, Berlin, Ireland, Italy, London, New York City, Paris, Prague, Rome, and Washington, DC publishing first. This new look will roll out across the publishing program with more guides publishing throughout 2019. The guidebooks have completely new photography throughout, while keeping the much-loved hand-drawn illustrations DK Eyewitness is known for. The maps are bigger and better than ever before and the interior has been reformatted so it’s even easier to inspire, plan, discover and experience. INSPIRE Images and ideas within these pages will inspire your perfect trip. PLAN All you need is here: expert advice, clear maps, diverse itineraries and essential information. DISCOVER Find the best places to see, eat, drink and do: local knowledge and insider tips for a truly authentic experience. EXPERIENCE Don’t miss a thing – DK covers the must-see sights and the hidden corners. Once all of the work had been done, research participants’ offered comments on the new design: “I love it! Newer, fresher, in tune with the way we are used to seeing places.” “Terrific! So colourful. Inspire, Plan, Discover, Experience – exactly what you look for from a guide.” “DK have got it so right here. They are completely unmatched.” “It looks like a new brand, and a brand new guidebook, but you still have that trust with DK on the cover.”    

RHCB and Dr. Seuss Enterprises Launch #SeussWordChallenge Campaign

In celebration of the newly published DR. SEUSS’S 100 FIRST WORDS, Random House Children’s Books (RHCB) and Dr. Seuss Enterprises (DSE) launched the first-ever Dr. Seuss’s Word Challenge (#SeussWordChallenge) on May 29. With a goal of reading 20 million Dr. Seuss words nationwide, consumers can enter the challenge via Seussville.com and track their progress through July 31.

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Participants will have the opportunity to join Word-A-Thon events at local bookstores, complete with reading activities, and enter to win prizes on Seussville.com. Scripps National Spelling Bee and Carnival Cruise Lines are partnering with RHCB and DSE to support the challenge and track words this summer. The Scripps National Spelling Bee is promoting the Word Challenge at the annual national competition held outside Washington, D.C., happening this year May 27–June 1. Events will include a Word-A-Thon, a Dr. Seuss–themed spelling bee to be streamed live on the Bee’s Facebook page, as well as fun activities and special appearances by the Cat in the Hat at the Dr. Seuss Bus that will be on-site. Carnival Cruise Lines is challenging consumers to read the most Dr. Seuss words at sea beginning in early June. Carnival will host two large-scale events promoting the challenge on board, one in June and one in July, and will track the words read on board by guests, adding them to the word widget on Seussville.com. “Teaching children that reading could be fun was a lifelong goal of Ted’s,” says Susan Brandt, President of Dr. Seuss Enterprises. “It’s fitting that this program is taking the form of a challenge, as it was a challenge that inspired him to write The Cat in the Hat! We are so pleased to offer a program that encourages reading in a fun way, while also helping to prevent the summer reading slide.” Penguin Random House employees are not eligible to enter Dr. Seuss’s Word Challenge Sweepstakes, but if you would like to support the challenge and spread the word, please share the #SeussWordChallenge on social media. As a reminder, if you are posting to a personal or other non-PRH account you must include the hashtag #TeamPRH.