#MyGirlRising Social Media Campaign Launched in Advance of GIRL RISING Book Publication

my girl risingCreated in collaboration with the makers of the film, Girl Rising, Random House Children’s Books is releasing a stunning nonfiction book, also titled GIRL RISING, by award-winning author Tanya Lee Stone, on sale from Wendy Lamb Books on February 14. The film chronicled the stories of nine girls in the developing world, allowing viewers the opportunity to witness how education can break the cycle of poverty. The book shows how educating girls in developing countries can vastly improve their quality of life in just one generation.

“I had to publish this book—the topic is so important, and the stories of the girls in the stunning film by Girl Rising that inspired it are so powerful and affecting,” said Wendy Lamb, Vice President and Publishing Director, Wendy Lamb Books. “I knew that Tanya Lee Stone would find just the right approach to take the stories in the film in a new direction in her book. GIRL RISING is a call to action for America’s young people. This book has the potential to inspire readers to become a force for lasting change.”

In conjunction with the team behind the Girl Rising film and Ms. Stone, Random House Children’s Books launched the #MyGirlRising social media campaign this week. The goal of the campaign is to find and highlight women around the world who are making positive changes in their communities.  It’s easy to join the #MyGirlRising conversation:

  • Post a photo on Twitter and/or Instagram and nominate the inspiring girl or woman in your life.
  • For each picture posted using #MyGirlRising, @RandomHouseKids will donate $5 to @GirlRising (up to $5,000) in celebration of the new Girl Rising book and women everywhere.
  • Follow the hashtag #MyGirlRising on Twitter and Instagram.

Posted: February 3, 2017