Penguin Random House Audio Launches “Transform Your Commute” in NYC
To celebrate the kickoff of “June is Audiobook Month,” Penguin Random House Audio is launching its “Transform Your Commute” campaign in New York City. To encourage more listeners to turn a sour commute sweet with audiobooks, Penguin Random House Audio is offering a week of free downloads to NYC-area commuters from Monday, June 5 to Friday, June 9, via special “lemonade stands” (see locations and full schedule below) serving up fresh audio treats every day, from Mindy Kaling’s IS EVERYONE HANGING OUT WITHOUT ME? (And Other Concerns) to Charles Duhigg’s THE POWER OF HABIT: Why We Do What We Do in Power and Business.
“Audiobooks are the perfect way to relieve stress after a tough day or to make your commute time more productive,” says Amanda D’Acierno, Senior Vice President and Publisher, Penguin Random House Audio. “Listening to a great book read by a talented narrator can tune out the noise of a crowded train or make a bus ride feel so much faster.”
Here is a commuter guide to Penguin Random House Audio’s lemonade stand locations, and what audiobook treats are being served, with a different listen each day, from 11:00 a.m. to 7:00 p.m.
June 5: Union Square, Broadway between 17th & 18th Streets
BETTER THAN BEFORE: Mastering the Habits of Our Everyday Lives by Gretchen Rubin, narrated by the author
June 6: Jersey City, J. Owen Grundy Park
DEEP STORM by Lincoln Child, narrated by Scott Brick
June 7: Downtown Brooklyn, Willoughby Plaza
IS EVERYONE HANGING OUT WITHOUT ME? (And Other Concerns) by Mindy Kaling, narrated by the author
June 8: Lower Manhattan, Bowling Green
THE POWER OF HABIT: Why We Do What We Do in Power and Business by Charles Duhigg, narrated by Mike Chamberlain
June 9: Columbus Circle, 60th Street and Central Park West
A KNIGHT OF THE SEVEN KINGDOMS by George R.R. Martin, narrated by Harry Lloyd
Listeners unable to visit the lemonade stands can redeem a free download of Jane Austin’s PRIDE AND PREJUDICE by clicking here.
Penguin Random House Audio is also spreading the “Transform Your Commute” message throughout the New York Metro area with ads sharing listening suggestions like John Grisham’s CAMINO ISLAND, Alan Alda’s If I UNDERSTOOD YOU, WOULD I HAVE THIS LOOK ON MY FACE?, Jeffrey Tambor’s ARE YOU ANYBODY? and Jill Santopolo’s THE LIGHT WE LOST on the subway, Long Island Rail Road, Metro North, New Jersey Transit and PATH trains.
This campaign complements Penguin Random House’s 2016 partnership with the MTA and Transit Wireless to create ‘Subway Reads,’ an in-transit reading experience for all New York City subway riders. The joint program provided commuters with access to six free Penguin Random House e-shorts, as well as extensive samples from more than 175 full-length books, to enjoy while on the subway. The content was categorized by read time, allowing Subway riders to choose excerpts that suited the length of their individual commutes.