March 13, 2019
Penguin Random House’s audiobook business is an essential pillar of our global growth strategy for 2019 and beyond. Read on for an interview with Amanda D’Acierno, who oversees Audio at Penguin Random House US.
Q: First, congratulations on your five 2019 Audie Awards. What a wonderful recognition for you and your team. Now, the audiobook business in the US is one of the fastest-growing publishing areas for Penguin Random House. How do you account for the current boom in the demand for audiobooks and what is the outlook for the next few years?
A: One of the major growth factors in the digital era has been increasing the number of titles we’ve produced each year – in 2018 we published more than 1,400 titles, up from 650 in 2014, the first year we operated as a combined Penguin Random House Audio team. We’ve expanded our staff, built additional studios in our offices in New York and Los Angeles, dedicated more resources to promoting the audiobook format and our titles, and created a proprietary archive and distribution system.expand
March 13, 2019
Penguin Random House’s audiobook business is an essential pillar of our global growth strategy for 2019 and beyond. Read on for an interview with Hannah Telfer who oversees Audio at Penguin Random House UK.
Q: Congratulations on your recent Audie Award for THE HITCHHIKER’S GUIDE TO THE GALAXY: Hexagonal Phase by Eoin Colfer & Douglas Adams.
The digital audio growth is expanding our authors’ reach by attracting new consumers. What does the demographic for audiobooks look like in the UK?
A: Audiobooks have played a critical role in reaching audiences we traditionally find harder to reach with our books – younger men. This remains the case with the single biggest group of purchasers of audiobooks in the UK, men aged 25-34. However, as audiobooks become more mainstream, we are starting to see the audience evolve with the biggest increase in listeners coming from women aged 35 – 44 and, for the first time, the majority of audiobooks being purchased by those aged over 35. As we look to grow the overall market for books, we’ll remain focused on reaching audiences who are not heavy book-buyers and find creative ways to persuade them to convert some of their media time from formats like podcasts to audiobooks.expand
March 13, 2019
Penguin Random House’s audiobook business is an essential pillar of our global growth strategy for 2019 and beyond. Read on for an interview with Marion Garner who oversees Audio at Penguin Random House Canada.
Q: PRH Canada launched an audio division in 2017. What were your first steps toward building a successful audiobook business and what are your goals for the next few years?
A: When Audible and Kobo announced their plans to launch digital audiobook sites in Canada we quickly leapt into action. Having the great resource of our U.S. colleagues at PRH Audio was a huge advantage. The advice they provided as to what kind of human resources and technical help we needed was priceless. And we were able to find the right people, especially Ann Jansen, our Director of Audiobook Production, who came with extensive experience in radio and audiobooks after years with the CBC (Canadian Broadcasting Corporation), alongside studios in Toronto and across the country willing to step into this uncharted territory.expand
March 13, 2019
Penguin Random House’s audiobook business is an essential pillar of our global growth strategy for 2019 and beyond. Read on for an interview with Carmen Ospina, Director of Marketing, Analytics and Business Development at PRH Grupo Editorial.
Q: There has been an increased demand for Spanish-language audiobooks in your territories. Can you speak to the differences in your various markets and the collaborative efforts with your US colleagues?
A: Yes, demand has increased and it will continue to grow as important players like Audible and Storytel open their dedicated Spanish-language storefronts in Spain, Mexico, the U.S. and other Spanish-speaking territories. Although this will likely change in time, most of our sales today come from the United States, where the audiobook market is more mature and the format is widespread.expand
March 13, 2019
Penguin Random House’s audiobook business is an essential pillar of our global growth strategy for 2019 and beyond. Read on for an interview with Marina Pastore who oversees Audio at Companhia das Letras
Q: The audio business in Brazil is still in its infancy. How are you building your initial portfolio of audiobook titles?
A: For our initial collection of titles, we’ve chosen to produce a range of books in different categories, selecting both new releases as well as best-sellers and classics from our catalogue. The first few months of sales data show that nonfiction titles, especially in the business and self-help genres, have been the most successful, so we’ve adapted our production plan to focus more heavily on this area.expand
June 1, 2018
Penguin Random House Audio won the top prize – Audiobook of the Year – for George Saunders’ LINCOLN IN THE BARDO (Random House Audio) last night at the 23nd annual Audie Awards® in New York. The Audio Publishers Association (APA) annually presents the premier awards program for audiobooks in the United States, recognizing excellence in audiobooks and spoken word entertainment.expand
May 14, 2018
Penguin Random House Audio, voted the inaugural winner of the Audiobook Publisher of the Year prize at the 2018 London Book Fair International Excellence Awards, was front and center at last month’s packed “Lunch & Learn” session featuring Amanda D’Acierno, Executive Vice President and Publisher, and Dan Zitt, Vice President of Content Production. Introduced by Penguin Publishing Group President Allison Dobson, Amanda and Dan shared insights into the world of audiobooks – a publishing category on an upward swing; the inner-workings of Penguin Random House Audio; and career highlights.expand
April 11, 2018
Penguin Random House Audio is the inaugural winner of the Audiobook Publisher of the Year prize, which was presented at the 2018 London Book Fair International Excellence Awards the evening of April 10.expand
March 22, 2018
The Audio Publishers Association has announced additional 2018 Audie Awards finalists, including for its Audio Book of the Year honor, recognizing LINCOLN IN THE BARDO by George Saunders, narrated by George Saunders, Nick Offerman, David Sedaris, and 163 other voices (Random House Audio). LINCOLN IN THE BARDO is also nominated for Excellence in Production; and Penguin Random House Audio’s “Transform Your Commute” campaign is up for the Excellence in Marketing award.expand
March 9, 2018
The Random House Audio edition of Ernest Cline’s READY PLAYER ONE is making publishing history as the first #1 Audio Fiction Bestseller on the first-ever New York Times Bestseller List devoted separately and solely to Audio titles. The debut rankings appear in the Sunday, March 18 print edition of The New York Times Book Review, now available online, and will henceforth appear monthly, reporting combined physical and digital audio sales for the top 15 fiction and nonfiction audiobooks respectively.expand
- READY PLAYER ONE by Ernest Cline, narrated by Wil Wheaton (Random House Audio)
- BEFORE WE WERE YOURS by Lisa Wingate, narrated by Emily Rankin and Catherine Taber (Random House Audio)
- ORIGIN by Dan Brown, narrated by Paul Michael (Random House Audio)
- LITTLE FIRES EVERYWHERE by Celeste Ng, narrated by Jennifer Lim (Penguin Audio)
- STILL ME by Jojo Moyes, narrated by Anna Acton (Penguin Audio)