Penguin Random House and Kellogg’s Feeding Reading Partnership to Bring Books to Kids and Families Nationwide
August 7, 2019
On Wednesday, July 24, Penguin Random House and Kellogg’s launched the 2019 Feeding Reading program. To kick off the nationwide initiative, beloved New York Times bestselling authors Mary Pope Osborne and Vanessa Williams joined students from New York P.S. 130 at Kellogg’s NYC Café for a snack-time story hour. With Penguin Random House characters, corporate branding, and book covers to be featured on over 80,000,000 Kellogg’s breakfast and snack packages, this is by far the largest direct-to-consumer program Penguin Random House has ever executed.
expand- Purchase participating Kellogg’s®, Keebler®, Pringles® or Cheez-It® product by September 30, 2019.
- Take a picture of your receipt and upload it to FeedingReading.com (receipts must be submitted within 30 days of purchase, no later than October 30, 2019).
- Receive a credit to redeem for a book of your choice to keep or donate (credits must be redeemed by December 1, 2019; limit 10 books per Kellogg’s Family Rewards account).
Popular Company News
Friday Reads: Irish Lit
March 19, 2024
"I will arise and go now, for always night and day/I hear lake water lapping with low sounds by the shore;/While I stand on the roadway,…
Katharine McGee, NYT Bestselling Author of AMERICAN ROYALS, To Publish New Historical Romance Duology
February 29, 2024
Random House Books for Young Readers will publish A QUEEN’S GAME by bestselling author Katharine McGee, the first in a two-book series. The news was announced…
Glorious PRH Manhattan Night: ‘24 NBCC Fiction, Biography, Best Debut Authors Published by Knopf, Penguin Press
March 22, 2024
The first days of spring, and the National Book Critics Circle (NBCC) Awards March 21 Manhattan ceremony, have arrived almost simultaneously, bringing the fresh air of…
Friday Reads: International Women’s Day
March 8, 2024
Happy International Women’s Day! In 1977, the United Nations General Assembly invited member states to proclaim March 8 as the UN day for women's rights and world peace. This…
There’s a Book for That: National Library Week!
April 11, 2024
It’s time to share your love for libraries! National Library Week, an initiative of the American Library Association, runs from April 7-13th. This year’s theme is…
Bono’s “Surrender” ‘24 Audie Audiobook of the Year
March 5, 2024
A “Beautiful Day” indeed. The Penguin Random House Audio production of “Surrender,” the acclaimed, bestselling memoir narrated and written by U2’s Bono, has won the 2024…
The Penguin Random House Audio Team Has a Jazzy, Winning Night
March 8, 2024
Having a sense of déjà vu? This past Monday saw our very own Penguin Random House Audio team in Los Angeles for the 2024 Audie Awards®,…
From Black Creatives Fund to Debut Novel: Ballantine Books Releases Lattimore’s ALL WE WERE PROMISED
April 2, 2024
In 2021, Ashton Lattimore, an award-winning journalist and former lawyer, became a participant in the Black Creatives Fund Revisions Workshop. Today, Ballantine Books is excited to…
Listen Now: Skip Dye Talks How Penguin Random House Fights Book Banning in a WSJ Podcast
March 6, 2024
Last week, The Journal, a Wall Street Journal podcast, hosted a very special guest: our very own Skip Dye! On the episode titled, "Inside One Publisher's…