Penguin Random House and Kellogg’s Feeding Reading Partnership to Bring Books to Kids and Families Nationwide
August 7, 2019
On Wednesday, July 24, Penguin Random House and Kellogg’s launched the 2019 Feeding Reading program. To kick off the nationwide initiative, beloved New York Times bestselling authors Mary Pope Osborne and Vanessa Williams joined students from New York P.S. 130 at Kellogg’s NYC Café for a snack-time story hour. With Penguin Random House characters, corporate branding, and book covers to be featured on over 80,000,000 Kellogg’s breakfast and snack packages, this is by far the largest direct-to-consumer program Penguin Random House has ever executed.


- Purchase participating Kellogg’s®, Keebler®, Pringles® or Cheez-It® product by September 30, 2019.
- Take a picture of your receipt and upload it to FeedingReading.com (receipts must be submitted within 30 days of purchase, no later than October 30, 2019).
- Receive a credit to redeem for a book of your choice to keep or donate (credits must be redeemed by December 1, 2019; limit 10 books per Kellogg’s Family Rewards account).
Popular Company News
Barack Obama Pens Letter to America’s Librarians for Protecting Our Freedom to Read
July 17, 2023
Today, July 17, Barack Obama published a letter he wrote to America's librarians. He shares with readers how books have shaped his life and notes that…
Crown to Publish Rachel Maddow’s PREQUEL: AN AMERICAN’S FIGHT AGAINST FACISM
August 1, 2023
On October 17, 2023, Crown will publish PREQUEL: An American Fight Against Fascism, the new book from #1 New York Times bestselling author Rachel Maddow. World…
4 PRH Titles Make Barack Obama’s 2023 Summer Reading List
July 24, 2023
Just last week, Barack Obama released his 2023 Summer Read List. As book banning continues across the country, Obama also penned a letter to librarians thanking them for…
Judy Blume’s SUMMER SISTERS is the Read with Jenna August Pick
August 1, 2023
SUMMER SISTERS by Judy Blume (Bantam) is celebrating its 25th anniversary and it's now a Read with Jenna Book Club pick! The #1 New York Times…
Intern Spotlight: Meet Jackie Garcia!
July 31, 2023
Here’s to the third edition of our 2023 summer intern spotlight! This four-part series is intended to give you a glimpse into who our interns are…
WMG Presents “The Battle for the Bookshelf” Featuring RHCB’s Dominique Cimina on July 17
July 10, 2023
The Women’s Media Group (WMG) is presenting a special event, “The Battle for the Bookshelf: How to Fight Back Against Book Bans" on Monday, July 17 from…
Intern Spotlight: Meet Elise Damasco!
August 3, 2023
Cheers to the final post in our intern spotlight series! Thank you for tuning in thus far. We hope these posts have given you a glimpse…
Veronica Valerio on Nurturing a Passion for Social Impact Work
July 26, 2023
Wondering how the Creative Writing Awards come together? Meet Veronica Valerio, Senior Manager, Corporate Giving and learn more about her Path to Penguin Random House, what…
6 PRH Titles Longlisted for The Center for Fiction 2023 First Novel Prize
July 31, 2023
Six Penguin Random House titles were longlisted for The Center for Fiction 2023 First Novel Prize. The Center for Fiction says, “The twenty-five debut novels were…