Penguin Random House and Kellogg’s Feeding Reading Partnership to Bring Books to Kids and Families Nationwide
August 7, 2019
On Wednesday, July 24, Penguin Random House and Kellogg’s launched the 2019 Feeding Reading program. To kick off the nationwide initiative, beloved New York Times bestselling authors Mary Pope Osborne and Vanessa Williams joined students from New York P.S. 130 at Kellogg’s NYC Café for a snack-time story hour. With Penguin Random House characters, corporate branding, and book covers to be featured on over 80,000,000 Kellogg’s breakfast and snack packages, this is by far the largest direct-to-consumer program Penguin Random House has ever executed.
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- Purchase participating Kellogg’s®, Keebler®, Pringles® or Cheez-It® product by September 30, 2019.
- Take a picture of your receipt and upload it to FeedingReading.com (receipts must be submitted within 30 days of purchase, no later than October 30, 2019).
- Receive a credit to redeem for a book of your choice to keep or donate (credits must be redeemed by December 1, 2019; limit 10 books per Kellogg’s Family Rewards account).
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