Penguin Random House and Kellogg’s Feeding Reading Partnership to Bring Books to Kids and Families Nationwide
August 7, 2019
On Wednesday, July 24, Penguin Random House and Kellogg’s launched the 2019 Feeding Reading program. To kick off the nationwide initiative, beloved New York Times bestselling authors Mary Pope Osborne and Vanessa Williams joined students from New York P.S. 130 at Kellogg’s NYC Café for a snack-time story hour. With Penguin Random House characters, corporate branding, and book covers to be featured on over 80,000,000 Kellogg’s breakfast and snack packages, this is by far the largest direct-to-consumer program Penguin Random House has ever executed.


- Purchase participating Kellogg’s®, Keebler®, Pringles® or Cheez-It® product by September 30, 2019.
- Take a picture of your receipt and upload it to FeedingReading.com (receipts must be submitted within 30 days of purchase, no later than October 30, 2019).
- Receive a credit to redeem for a book of your choice to keep or donate (credits must be redeemed by December 1, 2019; limit 10 books per Kellogg’s Family Rewards account).
Popular Company News
Friday Reads: Random Acts of Kindness
February 17, 2023
“There are three ways to ultimate success: The first way is to be kind. The second way is to be kind. The third way is to be kind.” –…
Our 4 NAACP Image Awards Winners
February 28, 2023
The 54th NAACP Image Awards, annually honoring the accomplishments of BIPOC artists across television, music, film and literature, have been announced in the Outstanding Literary Works…
There’s a Book for That: Women’s History Month
February 28, 2023
Welcome March and Women’s History Month. In 1987, Congress designated the month of March “Women’s History Month.” In President Biden’s proclamation, he states: “During Women’s History…
Valentine’s Day Movie Recs from Ayisha, Resident Media Maven
February 10, 2023
Valentine’s Day is just around the corner so here are three romantic tales set outside of the U.S. for your consideration from Ayisha Clarke, Senior Manager,…
Matthew McConaughey, #1 Bestselling Author, to Publish Debut Children’s Book with PYR
February 10, 2023
Matthew McConaughey, Academy Award-winning actor, #1 New York Times bestselling author of GREENLIGHTS, and father of three, will publish his debut children’s picture book, JUST BECAUSE with Viking Children’s Books,…
Ana Reyes Has A Tip for Writing Unforgettable Characters
January 11, 2023
Today, we bring you Ana Reyes, author of debut novel THE HOUSE IN THE PINES (Dutton), an absolutely enthralling and atmospheric thriller that begs to be…
PRH & We Need Diverse Books Announce the Winners of the 2022 Black Creatives Fund Revisions Workshop
February 24, 2023
We Need Diverse Books (WNDB) and Penguin Random House are excited to announce the two winners of the second annual cycle of the Revisions Workshop, who will each receive…
There’s a Book for That: Martin Luther King, Jr. Day
January 11, 2023
"Life's most persistent and urgent question is, 'What are you doing for others?'"— Martin Luther King, Jr. On Monday, January 16, we honor Dr. Martin Luther…
One World’s Wes Moore is Maryland’s First Black Governor
January 24, 2023
One World bestselling author, Wes Moore, became the first Black Governor of Maryland (and third in U.S. history) after being sworn into office on Wednesday, January…