#ProjectReadathon Million Minutes Campaign Donates 300,000 Books
June 25, 2017
Penguin Random House in the U.S., Canada, and Mexico joined together this April for the inaugural #ProjectReadathon Million Minutes campaign. From April 17 through April 23, the week leading up to World Book Day, the one-week giving and reading campaign offered readers the opportunity to help children in local communities throughout North America – simply by reading.
- For example, reading a 20-minute excerpt “unlocked” a 5-book donation from Penguin Random House to Save the Children; reading an hour unlocked a 20-books donation.
- The books went to Save the Children literacy programs, which help young students transition from learning to read to reading to learn.
Launch Day: Join the #ProjectReadathon Million Minutes Campaign (April 17-23)
April 17, 2017
Penguin Random House is very excited to announce the launch of our #ProjectReadathon Million Minutes campaign. The one-week reading and giving initiative, April 17 to April 23, gives readers the chance to help children in local communities throughout North America – just by reading.
- Each excerpt on the platform notes how many minutes will be added and how many books will be donated throughout the campaign.
- For example, reading a 20-minute excerpt unlocks a 5-book donation from Penguin Random House to Save the Children; reading an hour unlocks a 20-books donation.
- The books will go to Save the Children literacy programs, which help young students transition from learning to read to reading to learn.
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