All Ears on Penguin Random House Audio’s Amanda D’Acierno and Dan Zitt
May 14, 2018
Penguin Random House Audio, voted the inaugural winner of the Audiobook Publisher of the Year prize at the 2018 London Book Fair International Excellence Awards, was front and center at last month’s packed “Lunch & Learn” session featuring Amanda D’Acierno, Executive Vice President and Publisher, and Dan Zitt, Vice President of Content Production. Introduced by Penguin Publishing Group President Allison Dobson, Amanda and Dan shared insights into the world of audiobooks – a publishing category on an upward swing; the inner-workings of Penguin Random House Audio; and career highlights.
Who listens to audiobooks? Amanda presented the demographics: 28%: ages 30 to 44; 24%: ages 18 to 29; 19%” ages 45 to 54; 15% ages 55 to 64; 14%: age 65 and older. “So more than half of audiobook listeners are under 45,” she pointed out.
Where do people listen to audiobooks? A national survey found: 32% listen while commuting; 34% at home; 17% while walking; 17% while cooking or doing arts & crafts.
Delving inside the production of audiobooks, Dan revealed that “last year PRH Audio recorded 24,000 raw hours and 9,700 edited hours, at our 15 recording studios on both coasts. We have 13 audiobook producers and 8 pre/post production producers.”
“Before producing, we actually read the books,” Dan said, “and we contact the authors to discuss production ideas, and talk about casting. If an author wants to read their own book, we try to make them aware of the commitment they will be making, both physically and in terms of their schedule. Bottom line, we want the author to be happy and we want to create the best possible listening experience for the consumer. We have a long list of exceptional voice talent, but we work closely with talent agencies to find new and appropriate talent. George Saunders’ LINCOLN IN THE BARDO, with 166 different character voices, was such a unique production and a good example of one that showed how elaborate the casting of a book can be.”
Dan stressed, “Ensuring the quality of audiobooks is so important. If a consumer has one bad audiobook listening experience, they won’t come back to the format. Before the audiobook master is finalized, we listen to every word with our quality control team. One wrong voice in one sentence can ruin it all. Regional accents must be authentic. A lot of research is done to make sure we get it right – even to the point of going to the region and getting samples from locals. We sometimes call local libraries to confirm pronunciations of towns, and things like that.”
While most audiobooks are direct readings of the print editions, some titles can be quite different. Dan shared an example of how comedian Tracy Morgan, rather simply read his book, took home a narrative outline, came back the next day, and told alternate stories in the studio based on themes and people covered in his book. “He created a unique, emotionally powerful listening experience,” Dan said.
For “further listening,” Amanda and Dan recommended accessing PRH Audio audiobooks titles via the Volumes app and checking out “This Is the Author” podcasts, with more than 200 episodes offering behind-the-scenes insights into the audiobook recording process. 12 Penguin Random House Audio Titles are 2018 Audie Awards Finalists
February 8, 2018
The Audio Publishers Association has announced its 2018 Audie Awards finalists, including 12 Penguin Random House Audio titles. This year’s honorees were revealed via a social media campaign, with each category’s finalists announced by a notable author, narrator, or media outlet. Three PRH Audio authors nominated this year participated in the announcement. George Saunders revealed the Short Stories/Collections category on his Facebook (30.21K followers), John le Carré revealed the Mystery category on his Twitter (6.4K followers), and Libba Bray revealed the Middle Grade category on her Twitter (55.8K followers).
ELEANOR OLIPHANT IS COMPLETELY FINE by Gail Honeyman, read by Cathleen McCarro (Penguin Audio)
Thriller Suspense
A LEGACY OF SPIES by John le Carré, narrated by Tom Hollander (Penguin Audio)
Mystery
THE GIRL WHO TAKES AN EYE FOR AN EYE by David Lagercrantz, narrated by Simon Vance (Random House Audio)
Multi-Voiced Performance
LINCOLN IN THE BARDO by George Saunders, narrated by George Saunders, Nick Offerman, David Sedaris, and 163 others (Random House Audio)
Nonfiction
AMERICAN WOLF: A True Story of Survival and Obsession in the West by Nate Blakeslee, narrated by Mark Bramhall (Random House Audio)
SHATTERED: Inside Hillary Clinton's Doomed Campaign by Jonathan Allen and Amie Parnes, narrated by Kimberly Farr (Random House Audio)
Inspirational Faith-Based Nonfiction
WAKE UP TO THE JOY OF YOU: 52 Meditations and Practices for a Calmer, Happier Life, written and narrated by Agapi Stassinopoulos (Random House Audio)
Science Fiction
BATTLEFRONT II: Inferno Squad (Star Wars) by Christie Golden, narrated by Janina Gavankar (Random House Audio)
Young Adult
BEFORE THE DEVIL BREAKS YOU by Libba Bray, narrated by January LaVoy (Listening Library)
YOU BRING THE DISTANT NEAR by Mitali Perkins, narrated by Sneha Mathan, Shivali Bhammer, Priya Ayyar, and others (Listening Library)
Middle Grade
THE EPIC FAIL OF ARTURO ZAMORA, written and narrated by Pablo Cartaya (Listening Library)
SEE YOU IN THE COSMOS by Jack Cheng, read by Kivlighan de Montebello and Various (Listening Library)
View the complete list of 2018 Audie Awards finalists here. Popular Company News
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