PRH Speakers Bureau and Penguin Live: Powerful Platforms to Extend the Reach of Our Authors Beyond Their Books
March 21, 2018
What is the next best thing to reading an amazing book? Meeting the author! Organizing speaking events and creating magical moments that inspire and educate is at the heart of what the Penguin Random House Speakers Bureau and the Penguin Live programs do. Both connect authors with readers in interactive and dynamic ways designed to broaden our horizons and to deepen the impact of our books.
Bryan Stevenson[/caption]
“Bryan (Stevenson) was simply astonishing. What an amazing man, and an incredible speaker. No notes, no PowerPoint, just stood up there and talked for over an hour, so brilliant! We had 1,250 people, sold out of books and the surveys are all glowing. Huge standing ovation.”—Lonnie Stonitsch, Executive Director, Family Action Network
“Linda’s (Kaplan Thaler) passion and message was a hit with our audience of entrepreneurs – it connected at a deep personal level. She inspired and energized our Forum kick-off which elevated the energy for the rest of the program. Many commented it was one of the best keynotes we’ve had at a Virtuoso event, and given our who’s who line-up, that’s saying a lot.”—Matthew Upchurch, Chairman & CEO, Virtuoso, Ltd.
In an increasingly competitive market place, the PRH Speakers Bureau has grown into a thriving business, more than doubling its annual gross income over the last four years. Close to 500,000 people—at Fortune 500 companies, universities, libraries, conferences, and trade associations, in 23 countries—attended events in 2017 alone, and over 190,000 books were sold directly at these events.
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Cheryl Strayed[/caption]
The Speakers Bureau continues to grow its prestigious list of clients, which includes Deloitte, Facebook, Google, Pinterest, Merrill Lynch, and YouTube. Its talent pool continues to grow as well. In the last year alone, it signed 39 new top lecturers, among them award-winning author Ta-Nehisi Coates, American political commentator Robert Reich, bestselling suspense author Lisa Gardner, world-renowned architect Daniel Libeskind, and Tara Westover, author of EDUCATED, already one of the most talked about memoirs of the year.
“The Speakers Bureau has flourished since the merger, which brought two already successful lecture agencies together under one roof and allowed us to capitalize on our strong speaker and agent talent to great advantage for all our stakeholders. Our goal is to provide a first-rate experience for every single client and for each individual event. And happily, the breadth of our speaker roster is so great that if a prospective client’s first choice is unavailable, our team works together collaboratively and cross-divisionally to provide them with an equally appealing alternative who can deliver a top-notch lecture.” says Tiffany Tomlin, Vice President and Executive Director of the Speakers Bureau.
[caption id="attachment_10186" align="alignright" width="300"]
Colson Whitehead[/caption]
New initiatives for the bureau in 2018 include “Company Reads,” which applies the community read and first year experience concept to corporations by bringing employees together around a common book. Launching in June with a website and presence at the Society for Human Resources conference, the initiative will connect organizations with speakers, books, e-courses, and other unique programming opportunities that best fit their employee’s needs.
Penguin Live (UK)
In the UK, Penguin Random House takes a different approach to organizing speaking events for their authors. Over the past few years, Penguin Random House UK has developed its own event production department, Penguin Live, which now produces over 50 ticketed events and tours per year, providing best-in-class opportunities for readers to enjoy live experiences with the writers they love.
[caption id="attachment_10195" align="alignleft" width="300"]
Tom Hanks[/caption]
These range from intimate gatherings to extensive tours, featuring comedians and novelists, chefs and big thinkers: Ruby Wax, Simon Sinek, Caitlin Moran, and Irvine Welsh, to name a few. Penguin Live has also been creating show-stopping productions featuring household names like Tom Hanks, Margaret Atwood, and Tim Peake, and developing experiences manifesting our brand, such as the hugely successful Penguin Pride @ Proud – a key showcase at the heart of the Penguin Pride campaign, which celebrates the important role literature plays in the fight for LGBT rights.
And because every Penguin Live event is organized around books, each not only drives book sales, but fosters communities connected by a shared passion for long-form reading. Penguin Random House Speakers Bureau Unveils New Website Design
July 5, 2017
The Penguin Random House Speakers Bureau is proud to share their newly designed website, www.prhspeakers.com. Officially unveiled on June 19th in time for the American Library Association’s annual conference in Chicago, this is the first major redesign since the combined Penguin Random House Speakers Bureau site was introduced in 2014.
- Search and browse by location makes it easy for clients to find local voices.
- Audiobook excerpts allow visitors to hear speakers reading their works.
- An expanded homepage has spots to feature new speakers, speakers in the news, new books, and videos.
- Lists of programming ideas to assist clients who want to build lectures and events around themes like “Take Your Kids to Work Day,” “Veterans Day,” “Library Audiences,” and “Speakers for Students and Schools.”
Who do we work with? The Speakers Bureau represents over 300 Penguin Random House authors, including Pulitzer Prize winners Ron Chernow, Jennifer Egan, and Colson Whitehead, and bestselling authors Gillian Flynn, John Green, R.J. Palacio, and Cheryl Strayed. From historians (Isabel Wilkerson) to creative innovators (Dave Evans and Bill Burnett), from experts in international politics (Masha Gessen) to domestic healthcare (Elizabeth Rosenthal), and from nonprofit heroes (Bryan Stevenson) to recalibrated warriors (Travis Mills), our speakers cover a wide range of motivational and informative topics. Often, the Bureau’s relationship with its speakers begins before publication and continues throughout their thriving careers.
Where are speakers heard? Last year, the Speakers Bureau organized more than 750 events that reached over 500,000 people, at libraries, universities, Fortune 500 companies, trade associations, and conferences.
Who are we? The Penguin Random House Speakers Bureau’s 17 dedicated team members are all embedded in different groups and imprints, while working together as one team to find the right PRH speaker to fit every event. Team members collaborate closely with colleagues in Publicity, Academic Marketing, Library Marketing, and Special Markets. Popular Company News
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