Employee Blog from Markus Dohle: Subway Reads Promotion Brings Our Titles to NYC Commuters
August 29, 2016
I’m proud to have now called myself a New Yorker for over eight years. Like many of you, the subway has become a regular part of my travel within the city. Over five million New Yorkers ride the subway every day, and for a countless many of them reading is as much a part of their ride as mariachi bands, dance performers, and the cozy quarters of rush hour.
Transit Wireless has already equipped 175 stations with WiFi and plans to complete all 278 by the end of the year. Penguin Random House is doing what we do best, providing great reads – over 175 e-book samples and five free e-short stories from a variety of authors – Lee Child, Lisa Gardner, Alexander McCall Smith, Colson Whitehead, Junot Diaz, Jacqueline Woodson… just to name a few. There is a story for every New Yorker.
[caption id="attachment_3232" align="alignright" width="207"]
The Transit Wireless mobile landing page[/caption]
Visit SubwayReadsNY.com to learn more, and to see the breadth and depth of literary content we’re offering: from travel guides to today’s bestsellers, poetry to New Yorker essays, children’s and YA titles to New York history. The selection totals 50+ hours of reading – enough content to ensure great reads on a daily commute from Downtown Brooklyn to Midtown Manhattan for the entire length of the promotion. And no matter what your subway trip, you can use the ‘Read Time’ function to pick a text based on the duration. For traveling between Hudson Street and 1745 the 20 minute reads are perfectly timed.
Subway Reads serves our mission to foster a universal passion for reading and to connect our stories with readers everywhere – even underground. In a city as fast-paced and electric as New York, we can celebrate the opportunity to get lost in a good book, for however long or short your ride may be. So when you’re on the subway, rest assured that the next time you hear a street musician come aboard your car shouting “It’s showtime!,” you have over 175 stories to take you away – without the weight of a single book in your bag.
Popular Company News
Our 38 New York Times Book Review “100 Notable Books of 2025”
November 27, 2025
The annual New York Times Book Review “100 Notable Books” list has arrived, honoring the year’s most compelling and influential works across fiction, nonfiction, and poetry.…
Five PRH Titles Recognized in New York Times Book Review’s “10 Best Books of 2025”
December 3, 2025
On Tuesday, December 2, the New York Times Book Review released their esteemed "10 Best Books of 2025", following last week's announcement of their "100 Notable…
Penguin Random House Author Mychal Threets to Serve as 2026 National Library Week Honorary Chair
December 9, 2025
Mychal Threets, award-winning librarian, author of I'M SO HAPPY YOU'RE HERE (Random House Books for Young Readers), and new host of the children’s program “Reading Rainbow”, will…
Penguin Random House Launches Multi-Book Program for KPop Demon Hunters
December 11, 2025
Random House Children’s Books, Random House Worlds, and Penguin Young Readers are thrilled to announce an exciting new collection of KPop Demon Hunters books in collaboration with…
Penguin Random House on SCOTUS’ Decision Not to Hear Little v. Llano
December 10, 2025
On Tuesday, December 8, the Supreme Court decided not to hear an appeal in the book banning case Little v. Llano, leaving in place the Fifth…
Penguin Random House CEO Nihar Malaviya Named Publishers Weekly’s 2025 Person of the Year
December 15, 2025
We are proud to share that Penguin Random House CEO Nihar Malaviya has been named Publishers Weekly’s Person of the Year, recognized for his leadership in…
Our Upcoming Author Events | December 1-7, 2025
December 1, 2025
The Penguin Random House Communications team invites you to discover some of the Penguin Random House Author Events we’re looking forward to this week! Every Monday, a curated selection of…
There’s a Book For That: Jane Austen’s Birthday!
December 11, 2025
"Never did any novelist make more use of an impeccable sense of human values." —Virginia Woolf A truth universally acknowledged: It’s high time to celebrate…
There’s a Book for That: Boxed Set Gifts!
December 5, 2025
Welcome December! The holidays are ramping up and the year is winding down. And the Penguin Hotline is open for gift ideas! What about a gift…
