DK Revamps, Refreshes and Relaunches Eyewitness Travel Guide Series

DK is proud to announce that it has revamped, refreshed and relaunched its award-winning Eyewitness Travel Guide series, keeping the views and experiences of its loyal readers at the forefront.

2018 marks the 25th anniversary of DK Eyewitness Travel Guides and the most in-depth redesign since the series launched in 1993; based on extensive global consumer research, these beautifully practical books have been designed with the consumer in mind. The travel market has changed over the years; where people travel and how they access information just isn't the same as it was 25 years ago, and in order to offer DK readers the very best travel guide there is only one thing to do - ask them what they want. Travel Publishing Director Georgina Dee said, “We have conducted extensive consumer research into the travel guide market, looking at what people buy, why and how. It’s great to hear that people still see the value in printed travel guides. We know that flicking through a travel guide can, for many people, be the start of their trip, the first point where they begin to get excited—what a privilege to be a part of that.” The redesigned books launch on September 27 in the UK and October 2 in the US, with guides to Amsterdam, Berlin, Ireland, Italy, London, New York City, Paris, Prague, Rome, and Washington, DC publishing first. This new look will roll out across the publishing program with more guides publishing throughout 2019. The guidebooks have completely new photography throughout, while keeping the much-loved hand-drawn illustrations DK Eyewitness is known for. The maps are bigger and better than ever before and the interior has been reformatted so it’s even easier to inspire, plan, discover and experience. INSPIRE Images and ideas within these pages will inspire your perfect trip. PLAN All you need is here: expert advice, clear maps, diverse itineraries and essential information. DISCOVER Find the best places to see, eat, drink and do: local knowledge and insider tips for a truly authentic experience. EXPERIENCE Don’t miss a thing – DK covers the must-see sights and the hidden corners. Once all of the work had been done, research participants’ offered comments on the new design: “I love it! Newer, fresher, in tune with the way we are used to seeing places.” “Terrific! So colourful. Inspire, Plan, Discover, Experience – exactly what you look for from a guide.” “DK have got it so right here. They are completely unmatched.” “It looks like a new brand, and a brand new guidebook, but you still have that trust with DK on the cover.”    

DK Supports STAR WARS’ ‘ROAR FOR CHANGE’ Challenge

DK recently participated in Roar For Change, a global challenge organized by Lucasfilm and Star Wars: Force for Change in support of UNICEF. The initiative invites fans and families to share their own version of Chewbacca’s iconic roar. For each public post, like, or share on Facebook, Instagram or Twitter that includes #RoarForChange through May 25, Star Wars: Force for Change U.S. will donate $1 to UNICEF USA, up to $1 million. Funds will be used to support UNICEF’s lifesaving work for children around the world.

Fans can share their best Chewbacca impersonation, don Hasbro’s Electronic Chewbacca mask, or create a Dubsmash using one of Chewbacca’s best-known roars from the Star Wars saga, which will be hosted on the app’s homepage for the duration of the campaign. The initiative kicked off with a video featuring the cast of Solo: A Star Wars Story, revealing Chewbacca’s diva behavior on the set of the new movie, which hits theaters on May 25. Check out DK’s video here. DK invites PRH Star Wars enthusiasts to join the #RoarForChange challenge and support this worthy cause. Learn more about the campaign at *Campaign hashtag: #RoarForChange Star Wars: Force for Change, a charitable initiative from Lucasfilm and Disney, harnesses the strength of Star Wars to empower and improve the lives of children around the world. Since 2014 when it was inspired by Star Wars fans, Star Wars: Force for Change has raised over $16 million to date for charitable causes around the world.

Prima Games Launching New Gaming and Pop Culture Publishing Line with WOMEN IN GAMING

DK imprint Prima Games, the world’s leading publisher of strategy content for PC and console video games, has announced the forthcoming publication of WOMEN IN GAMING: 100 Pioneers of Play, a celebratory look at accomplished women in the video game industry. On sale November 6, 2018, WOMEN IN GAMING is the first title from Prima Games’ new Gaming and Pop Culture line, which focuses on publishing that is entertaining as well as educational. Eight titles will come out later this year, including officially licensed Pokémon Readers, with more publishing slated for 2019.

Mike Degler, VP & Publisher of Prima Games: “We are thrilled to formally introduce our new Gaming and Pop Culture publishing line and we couldn’t be more excited to kick it off with WOMEN IN GAMING. We have worked with so many creative and intelligent women over the past 25 years, and this book is the perfect way to recognize their groundbreaking efforts in the gaming industry. The book showcases a highly diverse group of women and features real-world advice that is informative and entertaining for all ages.” WOMEN IN GAMING illustrates how women have played—and will continue to play—important roles in the burgeoning video game industry. Containing interviews with 100 prominent and influential women, ranging from high-level executives to programmers to pro-gamers, Women in Gaming aims to highlight their impact on the gaming industry and reveal their lessons learned in the workplace. Some of the notable women featured in WOMEN IN GAMING include: Ashly Burch: Emmy-winning writer and voice actress; Carol Shaw: Early industry programmer, designer, and Industry Icon award recipient; Tracy Fullerton: Designer and director of USC Game Innovation Lab; Amy Hennig: Senior creative director and Writers Guild of America award winner; Emily Greer: Cofounder and CEO of Kongregate; Perrin Kaplan: Former vice president of marketing for Nintendo of America; Jane Ng: Senior game artist at Campo Santo; Patricia Vance: Longtime ESRB president and founder of the International Age Rating Coalition; Karisma Williams: Xbox and Oculus VR Senior UI/UX Designer; and Rebecca Heineman: Programmer and founding member of Interplay Productions In addition to profiles, several contributors also penned essays that further illuminate topics affecting women in gaming-related careers, including “Difficult Women: The Importance of Female Characters Who Go Beyond Being Strong,” “NPC: On Being Unseen in the Game Dev Community,” and “Motherhood and Gaming: How Motherhood Can Help Rather Than Hinder a Career.” Bonus features include a “A Day in the Life of” section, which provides an inside look at a typical day in the gaming industry across several vocations, including a streamer and a voice actor, and a “Character Spotlight”, which highlights favorite women game characters and their significance in popular gaming culture. WOMEN IN GAMING is authored by Meagan Marie, an industry veteran currently serving as senior community & social media manager at Crystal Dynamics, focused on the Tomb Raider franchise. The foreword writer for WOMEN IN GAMING will be announced at San Diego Comic-Con this July.

Read Our STAR WARS Books, See “The Last Jedi” Movie

The legion of Star Wars fans can rejoice. Not only does The Last Jedi movie premiere, at last, this weekend, but our DK Publishing and Ballantine/Del Rey/Lucas Books imprints are releasing a raft of new specially created tie-in books with Lucasfilm Ltd. to enjoy before and long after their attendance.  

    STAR WARS: The Last Jedi: The Visual Dictionary  by Pablo Hidalgo (DK, 12/15) This definitive guide to Star Wars: The Last Jedi introduces the characters, creatures, droids, locations, and technology from the new film. Packed with 100+ images and information as penned by Star Wars scribe Pablo Hidalgo, who helps ensure consistency across a wide array of Star Wars projects, it’s a must-have for all fans who want to go beyond the movie experience. Pablo has written several DK titles, including STAR WARS: Rogue One: The Ultimate Guide. STAR WARS: The Last Jedi: Incredible Cross-Sections by Jason Fry, illustrated by Kemp Remillard (DK, 12/15) STAR WARS: The Last Jedi: Incredible Cross-Sections goes inside—literally—to show the inner workings of 13 vehicles from the movie. Each vehicle is illustrated in full-color by famed artist Kemp Remillard, complete with callouts by author Jason Fry to all the pertinent features of each ship. Accompanying comprehensive text make this one of the best reference guides for the new craft in the Star Wars galaxy. K Reader L2: STAR WARS: The Last Jedi: Heroes of the Galaxy  by Ruth Amos (DK, 12/15) DK Reader L2: STAR WARS: The Last Jedi: Heroes of the Galaxy is a 48-page reader penned by DK Editor Ruth Amos, aimed at helping every child progress and become a confident reader. The story narrative is supported with interactive genre spreads and questions to encourage children to access information from a range of sources and develop comprehension skills. STAR WARS: The Last Jedi: Ultimate Sticker Collection  by David Fentiman (DK, 12/15) The weird, wonderful, exciting world of STAR WARS: The Last Jedi comes alive with this Star Wars: The Last Jedi: Ultimate Sticker Collection. Featuring more than 1,000 stickers of new characters, creatures, aliens, droids, and ships, as well as free-stick pages to create new scenes, this Ultimate Sticker Collection will keep fans entertained for hours. STAR WARS: CANTO BIGHT – Journey to Star Wars: The Last Jedi by Saladin Ahmed, Rae Carson, Mira Grant and John Jackson Miller (Del Rey, 12/5) Soon to be seen in Star Wars: The Last Jedi, welcome to the casino city of Canto Bight. A place where exotic aliens, captivating creatures, and other would-be high rollers are willing to risk everything to make their fortunes. Set across one fateful evening, these four interconnected stories explore the deception and danger of the lavish casino city.  In Canto Bight, one is free to revel in excess, untouched from the problems of a galaxy once again descending into chaos and war. Dreams can become reality, but the stakes have never been higher—for there is a darkness obscured by all the glamour and luxury. STAR WARS: PHASMA – Journey to Star Wars: The Last Jedi  by Delilah S. Dawson (Del Rey, 9/1) Discover Captain Phasma’s mysterious history in this “Journey to Star Wars: The Last Jedi” novel. One of the most cunning and merciless officers of the First Order, Captain Phasma commands the favor of her superiors, the respect of her peers, and the terror of her enemies. But for all her renown, Phasma remains as virtually unknown as the impassive expression on her gleaming chrome helmet. Now, an adversary is bent on unearthing her mysterious origins—and exposing a secret she guards as zealously and ruthlessly as she serves her masters. STAR WARS: The Last Jedi by Jason Fry (Del Rey, to be published 3/6/18) Rey continues her epic journey with Finn, Poe, and Luke Skywalker in this exclusive novelization of the new film, STAR WARS: The Last Jedi.       MAY THE FORCE BE WITH OUR STAR WARS AUTHORS AND PUBLISHERS.

DK Donates $1 Million Worth of Children’s Books to TODAY Show’s Toy Drive

NBC TV’s The TODAY Show celebrates its 24th annual Toy Drive this month, and DK returned as a major donor, marking its 17th consecutive year of giving books to children in need.  On Tuesday, December 5, during Kathie Lee & Hoda’s segment in the 10 o’clock hour, Editor Allie Singer announced DK’s 2017 donation of $1,000,000 worth of brand new children’s books.  Allie was joined by Ava and Madeleine, the twin daughters of Simon Fraser, Vice President of Finance & Operations. The girls held up copies of some of DK’s lead holiday titles for the season: ANIMAL, 3rd Edition, GOOD NIGHT, BABY MOON and EXPLANATORIUM OF NATURE.   

[caption id="attachment_8899" align="alignright" width="300"] Allie Singer with Simon Fraser’s twin daughters Ava and Madeleine[/caption] Through the Toy Drive partnership with The TODAY Show, DK has donated nearly $20,000,000 worth of books to date. Click here to watch the DK TODAY show clip online.      
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How DK Built an Award-Winning Bestseller Campaign for an Unknown Author

How did DK turn a book of science experiments from an unknown author into a winner of The Bookseller’s Marketing & Publicity Competition? By devising fresh and creative ways to reach potential readers. DK knew from the start that How to be a Scientist by Steve Mould could be a reader favorite, notwithstanding Mould’s lack of renown. The book DK published was designed for children ages 7 to 9 to discover the skills it takes to become a scientist. To sell it, the DK Marketing and PR team devised a one-of-a-kind strategic campaign that would engage children and parents alike.

[caption id="attachment_8198" align="alignright" width="300"] Chris Evans Breakfast Show[/caption] To best showcase how the author makes science fun and exciting for children, the publisher took the bold step of promoting a highly visual book on the radio. They succeeded in securing an interview on BBC national radio’s highly popular The Chris Evans Breakfast Show to present such experiments from the book as making a paper airplane, cleaning coins, and building a sundial. He succeeded in engaging listeners by compellingly verbalizing what heretofore had been perceived as something to be best experienced visually. DK presented the book in carefully selected interactive forums. They lined up a series of author events at venues sure to attract an audience full of curious children. Mould’s interactive optical illusions captivated 1,700 pupils and their teachers at a school event during Britain’s Hay Festival. The Cheltenham Science Festival, which followed, introduced the book to even more budding young scientists and their parents. Experiments conducted from the book at DK’s booth during the Institute of Imagination Mini Maker Faire had children and parents joining in and, later, sharing online. It was all a great success for DK, as its Marketing and PR team members met many families who were encountering not only How to be a Scientist, but also DK books for the first time. DK was also the only publisher at this event, underscoring the division’s innovative approach to this campaign. How to be a Scientist also benefited from glowing reviews across key parenting press, and from bloggers who reached parents both on and offline. Praise for the book was channeled on a variety of platforms. How It Works magazine commented that “How to be a Scientist brings scientific theories and practical experiments together in a way that keeps you turning through the pages to see what's next”. In The Guardian, Victoria Rossiter from Rossiter Books praised the book as a “fantastically practical and accessible introduction to science for 7–9 year olds.” DK capitalized on Mould’s professional connections: Social media posts from science influencers Sally Le Page and Simon Singh spread word about the book among their large audiences. DK calculates that its marketing and publicity campaign for How to be a Scientist reached more than 10 million people nationwide, and the campaign’s impact continues, making it a deserving winner of The Bookseller’s Marketing & Publicity Competition. To stay up-to-date on DK news, visit:

Our Collaboration With WWF Promotes Responsible Forest Management

dk treesThe World Wildlife Fund (WWF) Global Forest & Trade Network has been working with companies for over 20 years, with the mission to encourage businesses to source forest products from well-managed sources.

DK and Penguin Random House UK have been active with WWF’s Global Forest & Trade Network (GFTN) since 2014. The companies have now set a goal of having 100% of the paper they use Forest Stewardship Council® (FSC®) certified, in other words, sustainably sourced. Wood is a renewable resource, and when forests are properly managed, harvesting timber can be an effective way of safeguarding forests for future generations. That is important, because besides providing habitats for animals and livelihoods for humans, forests also offer watershed protection, prevent soil erosion and mitigate climate change. FSC is the only wood certification scheme endorsed by WWF, Greenpeace and the Woodland Trust. Certified forests must meet a range of best-in-class standards, ensuring harvested trees are replanted or allowed to regenerate naturally. 74% of DK and 93% of PRH's paper is currently FSC certified. Collectively this is 85%. wwf finalThrough their work with the GFTN, DK and Penguin Random House UK have committed to ensuring all their products are responsibly and ethically sourced. This includes promoting responsible forest management together with their suppliers, eradicating illegal wood products from their global supply chain, and making sure their paper sourcing policy is publicly available. Thanks to their work in this area, they have been awarded the highest possible score as part of the WWF’s Timber Scorecard, which assesses the timber sourcing policies of companies across a range of industries. Nicola Torode, Head of Product Safety for DK and Penguin Random House UK, said: "We recognize the importance of forests and the services they provide, such as clean water and air, raw materials, and biodiversity. As deforestation is the second-largest source of CO2 emissions, we know that combating this through responsible paper sourcing policies is essential.” The GFTN is recognized as a successful partnership between WWF and businesses, and for spreading the message that sustainable forest management can help redress some of the most severe problems affecting forests, such as deforestation, and is key for the future. According to WWF, the business community can play a “vital role” in ensuring forest resources are well-managed, and in order to assess whether improvements are being made, it is crucial for businesses to be open about their purchasing policies. Their work with the GFTN is just one part of DK and Penguin Random House UK’s sustainability and social responsibility program. “We consider the ethical and environmental impact in all the work we do,” said Torode. “Our suppliers are audited to internationally recognized standards on a regular basis, and we only use materials that are from legal, ethical and sustainable sources. Using FSC paper and working with industry-wide bodies ensures we are continually conducting best practice.”  

DK’s LEGO Batman Movie Tie-In Books Line Up for Opening Weekend

lego-batmanDK Publishing has released a wide array of tie-in titles in connection with The LEGO Batman Movie, which opens on Friday, including The LEGO Batman Movie: The Essential GuideUltimate Sticker Collection: The LEGO Batman MovieDK Readers L1: The LEGO Batman Movie: Team BatmanDK Readers L2: The LEGO Batman Movie: Rise of the

Rogues and The LEGO Batman Movie: The Making of the Movie (which goes on sale Tuesday, 2/14). View the page devoted to DK’s LEGO Batman Movie titles here. Younger movie-going and book-loving fans have the opportunity to become completely immersed in The LEGO Bat Man Movie experience. Here’s hoping that classic mantra “See the movies. Read the books” will be a popular call to action these coming days. Watch The LEGO Batman Movie trailer from Warner Bros. Pictures here.

Natural Treasures: DK’s Liz Wheeler and Aja Raden on GEM

gem book buzzThis week’s Igloo Book Buzz, DK’s GEM, features a foreword by New York Times bestselling author Aja Raden. Published in association with the Smithsonian Institution, GEM is a stunning compendium of the world’s natural treasures—featuring a range of precious and semiprecious stones, metals, organic gems, and famous pieces from around the world—that weaves together specially commissioned photography to explain the science, history, and mythology around them.

[caption id="attachment_3866" align="alignright" width="218"]Liz Wheeler Liz Wheeler[/caption] DK Associate Publishing Director Liz Wheeler reflects on the making of the book: “GEM is no ordinary guide to mineralogy. It gave us an opportunity to photograph the world’s most precious minerals and metals afresh in a contemporary style—much larger than life size—so readers can really see the beauty in our planet’s treasures. And it gave our team a chance to get our hands on the most stunning jewelry and artifacts, and tell the extraordinary tales behind some of the world’s most famous pieces like the Dom Pedro Aquamarine and Marie Antoinette’s diamond earrings. It’s not just minerals and rocks! It’s a treasure trove of delights.” [caption id="attachment_3868" align="alignleft" width="210"]Aja Raden Aja Raden[/caption] Aja Raden, an experienced jeweler, trained scientist and well-read historian, explains her journey to GEM: “My first book, Stoned: Jewelry, Obsession, and How Desire Shapes the World  was actually only written on a dare. I went to a birthday party in Paris full of writers and editors and agents, drank too much champagne and the next thing I knew, I had agreed to write a book about eight pieces of jewelry that changed the world. I was thrilled with the reception Stoned received, even more so when the success of that book lead DK to ask me to write the forward to Gem. In a way, both as an author and as a jewelry designer, it was just as exciting as publishing my own book. “While there are countless reference guides, visual encyclopedias and coffee-table books in the same vein, there are no other books like GEM. It’s the most comprehensive and lavish volume of its kind that I’ve ever seen. And I’ve pretty much seen all of them. GEM features not only amazing historical pieces from all over the world, but brings together common and rare examples of gems, minerals and metals of every kind, putting each stone in its historic and scientific context. It’s the kind of book that makes all of your other reference books on the topic obsolete, and it looks damn good doing it.” gems