My Path to PRH: Lindsay Francis on Onboarding Remotely and Expanding Your Work Network
March 23, 2023
Everyone has unique career stories to tell. In our My Path to Penguin Random House series, PRH colleagues share how they entered the world of book publishing, what led them to our company, insights into their jobs, and their future professional aspirations.
This week, we’re featuring Lindsay Francis, Analyst, Sales Strategic Planning, Sales as she tells us her story in her own words.
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My Path to PRH: Kendra Sands on Finding Strong, Female Leadership at PRH
February 28, 2023
Everyone has unique career stories to tell. In our My Path to Penguin Random House series, PRH colleagues share how they entered the world of book publishing, what led them to our company, insights into their jobs, and their future professional aspirations.
This week, we’re featuring Kendra Sands, Director of Business Development, Penguin Random House, as she tells us her story in her own words.
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My Path to PRH: Aurora Slothus on Thriving in the Wild West, AKA Backlist Publishing
February 24, 2023
Everyone has unique career stories to tell. In our My Path to Penguin Random House series, PRH colleagues share how they entered the world of book publishing, what led them to our company, insights into their jobs, and their future professional aspirations.
This week, we’re featuring Aurora Slothus, Assistant Director of Backlist Publishing for Berkley, Putnam, Dutton, and Plume, as she tells us her story in her own words.
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My Path to PRH: Elaine McKnight on Reaching a Diverse Audience
February 8, 2023
Everyone has unique career stories to tell. In our My Path to Penguin Random House series, PRH colleagues share how they entered the world of book publishing, what led them to our company, insights into their jobs, and their future professional aspirations.
This week, we’re featuring Elaine Mcknight, Manager, Performance Marketing as she tells us her story in her own words.
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My Path to PRH: Ruta Rimas on Challenging the Literary Canon
February 3, 2023
Everyone has unique career stories to tell. In our My Path to Penguin Random House series, PRH colleagues share how they entered the world of book publishing, what led them to our company, insights into their jobs, and their future professional aspirations.
This week, we’re featuring Ruta Rimas, Executive Editor, Razorbill, Penguin Young Readers as she tells us her story in her own words.
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My Path to PRH: Matt Schwartz on Playing a Game Where the Rules Change Everyday
January 24, 2023
Everyone has unique career stories to tell. In our My Path to Penguin Random House series, PRH colleagues share how they entered the world of book publishing, what led them to our company, insights into their jobs, and their future professional aspirations.
This week, we’re featuring Matt Schwartz, Senior Vice President, Director of Digital Strategy, Random House Group, as he tells us his story in his own words.
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Surprisingly, the response was pretty overwhelming. Many genre top small presses (Cemetery Dance, Subterranean Press) took me up on my offer, as well as many authors, including George R. R. Martin (prior to A GAME OF THRONES becoming a phenomenon). Ultimately, I created an online hub for all of these sites to make it easy for fans to browse them all, and then I added very early forum software allowing some authors to interact directly with fans. I also dove into the science fiction and horror convention community, giving me a lot more access to authors directly.
Unbeknownst to me, Barnes and Noble was starting their website and looking for people to help get it off the ground, and they contacted me about coming to work for them as an editor for their genre category content. From there, I became the site’s editorial director, and then spent another decade moving around, including a couple of e-commerce gigs focusing on comic books and graphic novels and running my own online horror bookstore, Shocklines, for years before being approached by Simon & Schuster to do digital marketing for them. After a short time there, I jumped to Random House, where it took me a few years to really find my place and carve out a job using my prior experience of looking at consumer behavior on ecommerce sites, as well as generating online buzz and awareness with minimal spending. When coming up with a digital strategy, what are some of the main aspects you take into consideration? Most of my team’s time is spent studying our online retailer partners and figuring out the best ways to optimize our online sales – whether that’s through discoverability or increasing the likelihood that someone purchases the book once they land on the product page. What makes the job interesting is that these retailer sites are changing their algorithms and design all the time, forcing us to pivot our best practices and adapt quickly. A lot of what occurs at online retailers is out of our control – so it can be a bit stressful when trying to find a creative solution to a problem we didn’t create. It’s like playing a game where the rules are changing every day. What have been some of the highlights of your PRH job and work life so far? Has anything surprised you? [caption id="attachment_29866" align="alignleft" width="300"]
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The other major highlight of PRH is that the company as a whole has a very open data structure, allowing everyone in the company access to a ton of data on every title even if it’s not one they work on, or if it’s a part of the business that doesn’t directly impact their day-to-day job. That kind of data availability makes it much easier for people to explore all aspects of publishing and really figure out what they want to do in their careers – myself included. And for those who have not worked at many places – I will say that level of sharing data is rare indeed. Tell us about your hobbies! How do they inform your work-life balance? [caption id="attachment_29867" align="alignright" width="300"]
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Ultimately, as the web exploded and my own jobs changed, many authors ultimately took on doing their own websites to allow them more flexibility and provide real-time updates, so I didn’t speak to him for more than a decade. But at Random House, I was once again working on various aspects of his online presence for A DANCE WITH DRAGONS. At one point, George came into the office and I finally got to meet him face to face, at which point I explained that I was the same guy who did his first early webpage to which he responded “Holy sh*t, you’re THAT Matt Schwartz?”
Frankly, that early work I did for authors and publishers has time and time again come back to provide invaluable connections and insight into the present day. While back in the 90s it was a lot of work done in exchange for books, it has been the origin for so many of my closest friendships.
My Path to PRH: Jessie Stratton on Trying New Things and Giving TikTok a Chance
December 6, 2022
Everyone has unique career stories to tell. In our My Path to Penguin Random House series, PRH colleagues share how they entered the world of book publishing, what led them to our company, insights into their jobs, and their future professional aspirations.
This week, we’re featuring Jessie Stratton, Marketing Associate at Penguin Press, as she tells us her story in her own words.
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My Path to PRH: Ericka Weed on Finding your Dream Job at Home
November 9, 2022
Everyone has unique career stories to tell. In our My Path to Penguin Random House series, PRH colleagues share how they entered the world of book publishing, what led them to our company, insights into their jobs, and their future professional aspirations.
This week, we’re featuring Ericka Weed, Associate Manager, Paid Media Strategy & Advertising Operations, as she tells us her story in her own words.
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My Path to PRH: Ximena Gonzalez on How the Pandemic Kickstarted Her Career Goals
November 1, 2022
Everyone has unique career stories to tell. In our My Path to Penguin Random House series, PRH colleagues share how they entered the world of book publishing, what led them to our company, insights into their jobs, and their future professional aspirations.
This week, we’re featuring Ximena Gonzalez, Marketing Assistant with Penguin Press, as she tells us her story in her own words.
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My Path to Penguin Random House: PPG's Susan Schwartz
September 14, 2022
Everyone has unique career stories to tell. In our My Path to Penguin Random House series, PRH colleagues share how they entered the world of book publishing, what led them to our company, insights into their jobs, and their future professional aspirations.
This week, we’re featuring Susan Schwartz as she tells us her story in her own words in what often reads as a love letter to publishing.
Here is Susan’s story, in her own words.
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