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Celebrating the Life and Legacy of Sue Grafton

Friends, family and colleagues of #1 New York Times bestselling author Sue Grafton celebrated her life and legacy on Tuesday, April 24, throughout a special memorial at the New York Public Library. The publishing industry was well represented with authors, media, and publishing colleagues from Penguin Random House and Holt, alongside many of Sue’s family and friends. G.P. Putnam’s Sons President Ivan Held welcomed the group and noted that “we’ve all worked with writers we admire, writers we are in awe of, writers who are entertaining or menschy or funny. Sue was all that – but Sue: we also LOVED her … everyone who worked with her loved her.”

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[caption id="attachment_112201" align="alignright" width="300"] Marian Wood[/caption] Ivan introduced Sue’s longtime editor Marian Wood, who told the story of discovering Sue after receiving the first 60-pages of A IS FOR ALIBI. After devouring them overnight and initially receiving pushback from her publisher at the time, Marian and those of her colleagues who believed that Sue was something special pushed the Alphabet Series to mega-success over the course of thirty-five years, now with untold millions of copies sold around the world in twenty-six languages. Sue’s literary agent Molly Friedrich, together since B IS FOR BURGLAR, gave an emotional speech about her last visit with Sue just a few months before she passed. At the time, Sue was undergoing chemotherapy, but she still baked Molly a birthday cake from scratch. “I had assumed my birthday cake would be made by Liz Gastiger, their long-term chef and friend. But no, Sue had made my cake herself: a perfect lemon genoise with buttercream frosting,” Friedrich said. “There’s something so deeply moving about this beloved writer, not an ounce over ninety pounds, baking me a sublime birthday cake.” After Lucy Carson of the Friedrich Agency read a remembrance from Judy Kaye, the voice of Kinsey Millhone in the audiobook editions of the Alphabet, author and journalist Sarah Weinman shared what she loved about Sue’s novels: “Trailblazers don’t announce themselves upon arrival…The two qualities I appreciated most about Grafton were her loyalty, and her restlessness. She stayed true to Kinsey and the series conceit for her entire career, yes, but did not allow herself to stagnate, writing the same book over and over again…Sue Grafton died too soon, but she remained in control till the end. She had not begun writing the final book in the series, which was to be published in August 2019 as Z is for Zero. That leaves us with Grafton’s last published words, as always both ‘respectfully submitted’ and sharply delivered by Kinsey: ‘I’m not saying justice is for sale, but if you have enough money, you can sometimes enjoy the benefits of a short-term lease.’” [caption id="attachment_112200" align="alignleft" width="300"] Harlan Coben[/caption] Author Michael Connelly told heartfelt stories, then author J.R. Ward reflected on her friendship with Sue. They first met when Sue agreed to read her manuscript: “She had this bizarre thing where she’d read 50 pages of anyone’s work. The only condition was that you had to be willing to take her criticism. Years later, I would ask her why the hell she would do that, and she said, ‘Because the shitshows are even better than the good stuff!’ [When we first met to discuss my manuscript], she gave me more information in that hour than I had had about writing in the ten years that I was trying to get published.” Bird finished her speech by recalling the last time she saw Sue, at a holiday party late last year. “I thought I had more time,” she said. “And that’s the problem with life—you can’t see how few pages are left.” An emotional remembrance of Sue was delivered by bestselling author Harlan Coben, a fan of her books before they became close friends. “We all have people in our life who make every room better,” he began. “Every place that they happen to be in is just a little better because they were there. Sue was certainly one of those people … She was funny, she was biting, she was honest, irreverent, intelligent, warm, inquisitive, insightful. She was cutting, and most of all … she was generous.” Towards the end of his speech, Coben revealed that his “alphabet letters” tie included all of the letters except Z—a perfect tribute to Sue and her legacy, which he gave to Sue’s husband after the ceremony. [caption id="attachment_112203" align="alignright" width="300"] Steve Humphrey[/caption] Finally, Sue’s daughter Jamie Clark and her husband Steve Humphrey shared recollections of what Sue was like as a mother and wife. “I’m going to tell you a little about what my mother taught me,” Clark began. “My mother taught me about persistence, just by the way she lived her life. She wasn’t just an author, she was a writer. She wrote every single day. Rain or shine … My mother was a force of nature—not the destructive kind like a tornado or hurricane, but the gentle creative kind, like the spring sunshine that melts the snow and coaxes the flowers to bloom … For as long as there have been mothers and daughters, their relationships have been complicated. But not ours. Somehow, I lucked out when I stood in line for a mom. She was one of the best people I’ve ever known.” Humphrey began his speech by recalling how he and Sue first met, when they lived in the same apartment building. At the time, Sue was “a single mom raising two children … [She] and I had cats, and we would watch them play together in the courtyard between our apartments, her on the ground floor, me on the second, and make inane comments about how cute they were… That was the beginning of a forty-three year love affair. She adored me. I adored her. I consider myself to be infinitely blessed and fortunate. How many people get to find the love of their life at 23? And those of you who only knew her through her work, or only knew her professionally, really missed out. As brilliant as she was as a writer, and as disciplined as she was in her work, she was a much, much, much better wife, mother, friend and human being.” Following these heartfelt, funny, warm and sassy remembrances of Sue, the group toasted Sue’s life, work and friendship with some of Sue (and Kinsey’s) favorites: glasses of buttery chardonnay and triangles of peanut butter and pickle sandwiches.

Crown Hosts NYU Students for an Inside Look at the Making of a Book That Matters

A contingent of 28 students from the NYU School of Professional Studies, led by Andrea Chambers, Director of NYU’s Center for Publishing, visited the Crown Publishing Group offices at 1745 Broadway on Friday, April 6, to learn about and discuss a forthcoming Fall 2018 title, THIRST by Scott Harrison, to be published on October 2 by CPG imprint Currency. The book is an inspiring personal story of redemption, second chances, and the transformative power of change, from the founder and CEO of the successful nonprofit charity: water.

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The Crown presentation featured Campbell Wharton, Associate Publisher, Currency; Group; Derek Reed, Editor, Convergent; Donna Passannante, Vice President, Executive Director, Marketing, Crown Publishing Group; Carisa Hays, Vice President, Executive Director of Publicity, Crown Publishing Group; and Megan Schumann, Manager, Publicity, Crown Publishing Group. They provided insights into the acquisition, editing and publishing processes as well as marketing and publicity campaigns for the book, and how it could help change the conversation about charities and our personal involvement in good works. The event concluded with a lively question & answer session. A few days later, NYU student Amanda Orozco wrote a wonderful blog post titled “Thirst for Change: Crown Publishing and Author Scott Harrison Team Up to Make a Difference.” Here is an excerpt: “What if… ?” This question is a leitmotif for Scott Harrison’s life and new book. What if a nightclub promoter wanted to do more with his time? What if he gave up the New York club scene to help people in developing African nations have clean water? What if he started a charity, charity: water, that put 100% of its donations into building wells in African nations with poor or polluted water supplies? What if his efforts helped 7.3 million people in Africa finally have clean drinking water and a reduction in disease? What if he could grow his charity from two people to over 70 in less than ten years? What if he could raise $3 million in less than 15 minutes? What if he could change the way charities are run forever… and change lives? “NYU M.S. in Publishing: Digital & Print Media students found out the answers to these and other questions when they were invited to be early readers of THIRST, Harrison’s forthcoming memoir. They were given special reading galleys in preparation for a recent visit to Harrison’s publisher, the Crown Publishing Group. During their visit, the students got to hear the story behind the story – the amazing publishing process of this book – from the members of the team that are bringing the book to life.” To read the complete NYU blog post, click here. Please note: author Scott Harrison will be featured at a Penguin Random House “Lunch & Learn” on Tuesday, June 5 at 1745 Broadway. Check back on Igloo for details in the coming days.

On Sabbatical: Gerry Bondoc Eats His Way Through Asia

Our On Sabbatical series is back! This time with Gerry Bondoc, Desktop Support Analyst in NYC. Read on to see how Gerry spent his sabbatical traveling to 11 cities and 5 countries in Asia this winter.

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  Where did you go and what kind of “to-do” list did you have? I went to all these cities for the first time: – Hong Kong – Taipei – Singapore – Tokyo – Osaka – Kobe – Kyoto – Seoul – Beijing – Shanghai – Macau I stayed anywhere from two to five nights, but I only made day trips to Kobe and Macau.  I flew from NYC to and from Hong Kong, so I stayed there and Tokyo twice.  My “to do” list comprised of (1) walking as much as I could through downtown areas, (2) sampling local, if not outlandish, food, (3) hitting up museums, (4) trying to see daily life in these huge cities.  I like “touristy” things such as going up skyscraper observatories and checking out local markets or just staring at a memorable skyline. What was involved in planning and deciding how to spend your sabbatical? I had decided to visit these places about two years ago.  I was first eligible for sabbatical in early 2017, but my work schedule didn’t permit it, so I postponed things a year to early 2018.  I actually flew out on Dec 23rd just as our week off for the holidays began, and my manager let me take a week of regular vacation at the end of Jan into early Feb to enable me to be out for six weeks.  I wanted to squeeze in Sydney, Melbourne and Auckland, but shortening each city’s stay and the extra 24 hours of travel time wouldn’t have been worth the effort. The planning was a bit of a headache.  I knew I would be traveling alone, so I had some  flexibility with the departure, arrival and length of stay, but I also knew the moment I booked the flights that I’d have to reserve the hotel rooms, and that translated to 41 nights in 11 hotel stays.  After mulling things over for months and checking airfares almost nightly, I finally booked everything the first weekend in October.  Soon after booking everything is when I bought the website and domain for my food blog, The Food Doof.   While I think the food write-ups are amateurish and inane, though honest, there are some decent photos and videos posted on there.  I’ll try to maintain it for future food-and-travel sojourns. I also packed as lightly as I could, bringing only about four days of clothes.  I wanted my luggage as a carry-on bag because I knew that would enable me to leave the airport as soon as I cleared customs.  Not having to wait at the baggage conveyor belt probably saved me 30 minutes at each of the nine airport arrivals.  And it wasn’t too inconvenient to do laundry twice a week, I guess. What book(s) did pack for your trip? I finished a biography on the famed conductor, Herbert von Karajan, on the flight from JFK to Hong Kong.  It was hard cover and because I was packing so lightly, it couldn’t fit in my backpack.  So I left it at the airport when I arrived.  I also had a paperback copy of Anthony Bourdain’s “A Cook’s Tour,” but I didn’t read it. What will be some of your most enduring memories of this sabbatical? I was glad to see with my own four eyes that each of these cities was loaded with masses of regular commuters who are working stiffs like so many of us on this side of the world.  It was also a little eerie being functionally illiterate and mute most of my time there since I only speak English.  But that helped keep me alert, I think.  And while I didn’t know anyone going into any of these places, I did meet a few people while dining alone, and I’m glad to have kept in touch with them.  The food was dynamite at almost all of my destinations, but I knew that part of the trip was really just an excuse to head out there and visit.  The walking around, the sightseeing, the people watching proved much more memorable.  Well, there were three or four meals that were out of this world…. As for specific memories, the night I went to the symphony at Tokyo’s Suntory Hall was pretty neat.  Before the conductor came out, there was a standing ovation given to Emperor Akihito and Empress Michiko as they walked out slowly to the front of the balcony.  There were as close as 15’ away from me while there on the walkway.  I asked the woman to my right as they walked in, “isn’t that the Emperor?”  She replied, “sorry, I don’t speak English.”  We Americans, I tell ya….  Anyhow, the couple were greeted with another huge ovation as they departed at the start of intermission.  It’s unfortunate they didn’t stay for the second half as that had the more famous music! Let’s see…the trip to the Great Wall while in Beijing was also very cool, and though it was cold that day, I lucked out with blue skies.  Also, my last day in Tokyo I was able to attend a tuna auction at the Tsukiji Fish Market, the world’s largest.  If I had $70,000 handy, I would’ve taken off my visitor’s vest and snuck in to purchase one, but I wouldn’t have been able to “make sure the item was tucked away firmly in the overhead compartments or underneath the seat in front of me.”  

Watch This 360 Video: How Our Books Travel Through Crawfordsville

Our Penguin Random House Digital Video Team has produced a 360 video that shows, in a dynamic way, how books travel through our Crawfordsville, Indiana distribution center.  “There is so much that happens to get a book into the marketplace and everyone here is part of that,” says Annette Danek, Senior Vice President of Fulfillment, who narrates the video. “Our 1,700 employees take so much pride in delivering our books with speed, accuracy and in pristine condition to our customers.” 

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The producer of the video, Lydia Cornett, Associate Video Producer, Digital Publishing Development, says, “360 video is great for immersing a viewer in a place, and Penguin Random House’s Crawfordsville Fulfillment Center seemed like a particularly exciting location to do this.” Annette offers this insight:  “Lydia and I met, and I explained what we do here in the Distribution Center and I learned about what she wanted to film. We have two different facilities so when I realized that it was a 360 degree camera I knew that we had to film in Crawfordsville as the elevations and the video path would be so much better in there due to the slight differences in conveyor design. I then had to convince Lydia to make the trip to Crawfordsville!  Once Lydia got the approvals I put her in touch with Lori Dereza (Vice President, Crawfordsville Operations) to schedule the filming. Mark Wollenberg (Assistant Director, Crawfordsville Fulfillment) did a test for us by taping a camera to a carton riding the conveyor, sorter, and fork trucks. Then we planned out the sequence for the filming.” “To make a 360 video,” says Lydia, “it’s important to create a shot list and think about where to position the camera so that it’s in the middle of the most action.  Since the camera records in 360 degrees, you also have to get into the habit of pressing record and leaving the space so you’re not in the shot.  I also incorporated voiceover as a way to understand what was happening in each scene. Annette did an awesome job with explaining the process!” Annette says, “The end product is awesome and I’m excited to explore how we can use this technology again!  We can use this video to help explain the warehouse operations to new employees.”  Her favorite part? “I have always wanted to ride the conveyor systems, and through this video I was able to do that.” Watch the Crawfordsville 360 video (For optimal viewing resolution click the gear icon in the lower right hand corner of the YouTube viewing screen, and change ‘Quality’ to the highest number. To get the full experience use Chrome or Firefox) https://www.youtube.com/watch?v=UYRzcSkY0TE

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Watch Wide Range of Penguin Random House Digital Video’s 2017 Productions

Our Penguin Random House Digital Video team created an amazing array of new and trending videos throughout 2017: from a fun parody of people trying books for the first time and Elmo’s Trick Tongue Twisters to Norm Macdonald convincing readers to buy his book BASED ON A TRUE STORY and a BookCon 2017 panel featuring THE HANDMAID’S TALE author Margaret Atwood and showrunner Bruce Miller.  Watch and enjoy these videos below on Signature Views, Brightly and our Penguin Random House Channel.  

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  People Try Books for the First Time [Parody]: https://www.youtube.com/watch?v=OpyrUpGeXU8&t&feature=youtu.be   Books Are Magic: Author Emma Straub’s New Bookstore | Signature Views Mini-Doc: https://www.youtube.com/watch?v=tOs0xqJrT-8&t&feature=youtu.be   Designing a Book Cover | Signature Views Mini-Doc: https://www.youtube.com/watch?v=9D5jvZbyA98&t&feature=youtu.be   The Case for Book-to-Film Adaptations | Signature Views Mini-Doc:  https://www.youtube.com/watch?v=0az32iTWo68&feature=youtu.be   Elmo's Tricky Tongue Twisters #readalong | Brightly Storytime: https://www.youtube.com/watch?v=sP8NiBI-vD0&t&feature=youtu.be   Meet Elizabeth Bennet from PRIDE AND PREJUDICE by Jane Austen | kick-a** characters: https://www.youtube.com/watch?v=FznQfyecEIs&t&feature=youtu.be   Norm Macdonald Convinces You to Buy His Book BASED ON A TRUE STORY: https://www.youtube.com/watch?v=lZrrfP1HrgM&t&feature=youtu.be   THE HANDMAID’S TALE: Margaret Atwood and Showrunner Bruce Miller (full panel) | BookCon 2017: https://www.youtube.com/watch?v=tFqJ8wqUpwk&t&feature=youtu.be  
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Giving Back: Students Shine at NYC P.S. 3 Poetry Reading

ps3 studentsTwo fifth grade classes at New York’s P.S. 3 Charrette School in Greenwich Village, our downtown Read-Ahead school, recently presented the P.S. 3 Poetry Reading to celebrate the completion of IF I WERE A SUPER MOON, I’D SHINE SO BRIGHT I’D LIGHT UP THE NIGHT, a collection of poems and illustrations from a number of the school’s students.

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Coordinated and sponsored by Penguin Random House, this special collection recognized 60 students who joined together and wrote hundreds of poems during National Poetry Month.  For most students, it was their first published work.  More than 25 parents and teachers beamed with pride while listening to their sons and daughters recite their own poetry as well as share their illustrations and artwork that accompanied the poems.   With the active participation of P.S. 3 teachers Lindsay Tomao (pictured), Lindsey Halligan, and Tara Cox, along with Principal Lisa Siegman and Assistant Principal Regina Chiou, this poetry writing program took place over five classroom sessions and provided additional support to Penguin Random House’s existing P.S. 3 partnership with Read-Ahead and employee volunteer reading mentors.  The writing exercises were based on odes, places, sketches, haikus, rhymes and artwork, among other topics.  For example, after a discussion about color, each student chose a favorite color and wrote an ode dedicated to and in celebration of their chosen hue. ps3-n13Ms. Tomao said, “By filtering poetry to its essence rather than its structure, Penguin Random House made poetry accessible to even the most reluctant student of English Language Arts by giving them the freedom to focus on the sounds of words beyond the phonics of spelling. I've never seen some of my students as engaged and invested in their learning as they were during the Penguin Random House Poetry workshops.” As part of our mission to nurture the next generation of writers and readers, Penguin Random House supports this program through the Read-Ahead partnership – providing employees an opportunity to give back to the community in which they work.  Penguin Random House has over 100 employee volunteer mentors and our partnership has evolved to include: author and illustrator visits, poetry workshops, book donations and various student-related events throughout the school year. To view this year’s impressive P.S 3 poetry collection, click here.

Bertelsmann’s “BE Welcome” Project Helps Refugees Land Jobs in Germany

BE WelcomeWith its “BE Welcome” project, Bertelsmann is helping young refugees from Syria and Iraq get a fresh start in the German job market.  Aimed at refugees aged 18 to 25, with the aim of helping them develop career prospects, the program was launched at Bertelsmann’s Gütersloh location with 11 participants in April

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of 2016 and all of them were on the road to employment by their farewell dinner last year.  With positive feedback from everyone involved, and the job placement successes, Bertelsmann colleagues decided to continue the project this year. [caption id="attachment_6377" align="alignright" width="240"]Andreas Majewski and Anna Terletzki Andreas Majewski and Anna Terletzki[/caption] “We are pleased that we are not only able to continue the project, but also that we recruited more participants for 2017,” says Anna Terletzki, a social worker and head of the project at Bertelsmann. “Thanks to the varied program, we hope to prepare them as well as possible for entering working life.” Eleven men and four women between the ages of 19 and 26 are on board for BE Welcome 2017. Thirteen of the participants come from Syria, two from Iraq. They have lived in Germany for a year or two, and come from a variety of backgrounds. “As a socially responsible company, Bertelsmann takes responsibility for refugees, providing them with sustained, effective support in entering the German job market with ‘BE Welcome’,” says Immanuel Hermreck, Bertelsmann CHRO. “Having career prospects is a key contributor to successful integration.” BE Welcome is designed to help refugees acquire key prerequisites needed to navigate through Germany’s dual-training system. The top priority is to learn German.  The participants receive intensive language training over a 12-month period – daily for the first four months, then weekly. Another equally important element is the intensive socio-educational support they receive from the project team, which is again reinforced by the social pedagogue Andreas Majewski for this purpose. [caption id="attachment_6376" align="alignleft" width="240"]Immanuel Hermreck Immanuel Hermreck[/caption] For the refugees in the first “BE Welcome” group, participation definitely paid off.  Each of them has gained new prospects.  One has begun his entry qualification in the print department at Mohn Media; a second plans to start this in the summer. Two others are poised to become an auto mechanic and an electronics technician, respectively. Two participants have begun state-subsidized apprenticeships, one in retail, the other in warehouse logistics. One young man is going to school to become an assistant IT specialist, and a young woman is being trained as an early-childhood educator. One participant has been studying German as a foreign language since October, and another has begun his orientation studies in order to study International Business in the coming winter semester. “The first edition of the project exceeded our expectations,” says the “BE Welcome” team. “We were especially impressed by the group’s high level of solidarity and motivation. We are delighted that we were able to help the participants gain new prospects – and of course we will try to do so as best as possible again this year, with the second year.”

Employee Milestone Spotlight: Ben Cheslawski

milestone-spotlight_ben-cheslawski Milestone Spotlight features an interview with a recent recipient of a Penguin Random House Milestone Award, which is given out to employees who have reached 5, 10, 15, 20, 25, 30, etc. years of service with the company.  The Employee Milestone Spotlight interview allows us celebrate our colleagues’ service by highlighting their successes within the company, and, is a chance for them to share some fun and personal information about themselves!

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This month, we shine the spotlight on Ben Cheslawski, Adult Mass Merch. Sales Manager, who celebrated his fortieth year with the company on February 21, 2017!  Get the scoop on Ben by checking out his interview below: What is your role at Penguin Random House? I handle all PRH adult books that are sold to Hudson News Co in their wholesale division. This includes buying offices in NJ, PA and NH that distribute to the 6 New England states, New York, New Jersey, Pennsylvania, Maryland, Virginia and Washington DC. What do you find most challenging about your role at PRH? The vast amount of new titles. When I began 40 years ago I sold Bantam Books. All we had were 36 new to mass market books a month. I was there for the first hardcover and the first trade paperback from Bantam Books. What is your favorite book of all time? What is your favorite book right now? My favorite all time is THE DEVIL IN THE WHITE CITY. My favorite right now is anything by Lee Child. What is the most interesting job you’ve ever had? Helping one of my best friends in his apple orchard. I’ve spent most of the last 20 years every weekend in September and October out in the orchard. No heavy lifting….. just helping families You Pick their own fruit. I’ve been there long enough that the children I helped in the beginning are bringing their children to me. They introduce me as the apple professor and I try and explain a little about the farm and apples. Who is or has been one of the biggest influences in your life (professionally or personally)? My father. He was one of the smartest well-read  people I ever knew. He died very young but he instilled in his children a strong work ethic that has served me well. My twin brother and I had our first jobs (taking out the trash for an elderly neighbor) when were in the first grade. We could only take money from the neighbor if we put it in the bank. My parents created workers and savers at the same time. I’ve had a job ever since.   Every employee celebrating a milestone anniversary is given the opportunity to be featured in Employee Milestone Spotlight. Think there is a milestone we’ve missed? Let us know! Email Faith Engstrom in HR to set up an interview.

TSP Creative Director Emma Campion on Collaborating with House Industries

Emma CampionThe newly unveiled Watson-Guptill colophon came to life because of a close collaboration between House Industries and a visionary team led Ten Speed Press Creative Director Emma Campion. Here Emma answers three questions about this very fruitful working partnership.

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How would you describe the inspiration behind the new Watson-Guptill colophon and the creative process involved, from development to final design? Collaborating with House industries on their new book, HOUSE INDUSTRIES: The Process Is the Inspiration, was a real catalyst for us to work on a new colophon, especially as this is the imprint’s 80th anniversary. To begin the creative process, Executive Editor Jenny Wapner and I shared visuals and brand identities that inspired emotion and spoke to the history of the Watson-Guptill imprint. We winnowed our ideas down and decided to keep a thread to the original logo through the continued use of a horse but in a more modern and graphic format. House ran with the direction, and after digging into the history of the logo, they evolved the look, coming back with a great colophon that has personality and simplicity. What have been the most compelling aspects of your creative work with House Industries and the books that you have worked on together – including the new one – as well as their other projects? House clearly have the highest design skills, but their deep appreciation for textural elements and interesting, layered printing processes really pushed our skill and knowledge of bookmaking. Who do you see as the primary readers and consumers who are most interested in House Industries books Watson-Guptill has published? I see consumers from all creative fields coming to these books, as House pulls on their passions outside of just design and typography; their followers are diverse, avid typographers, vintage cars fanatics, cyclists, interior designers, parents with a passion for thoughtfully designed toys, and more. Read this corresponding article: Watson-Guptill Unveils New Colophon Created by House Industries

Watson-Guptill Unveils New Colophon Created by House Industries

watson guptillThe Crown Publishing Group is pleased to announce a new colophon design for its Watson-Guptill imprint, which publishes instructional and influential illustrated art books for both amateur and professional artists around the world. The new logo, which will debut on books published this summer, is a reimagining of Watson-Guptill’s classic horse icon, and was created by the renowned font design studio House Industries.

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Founded in 1937, and part of Ten Speed Press since 2013, Watson-Guptill is celebrating its 80th anniversary in 2017. The imprint publishes respected experts who instruct and inspire artists in a wide range of traditional and fine arts, including drawing, painting, craft, and printmaking. The first books to feature the new Watson-Guptill logo are the elevated craft book, THE FINE ART OF PAPER FLOWERS by San Francisco-based artist Tiffanie Turner (August 22), and two new titles in the legendary “Draw 50” series, DRAW 50 OUTER SPACE and DRAW 50 SEA CREATURES (both July 25). When asked about the decision to work with House Industries on the new logo, Ten Speed’s Creative Director Emma Campion explained: “Our in-house team wanted to realign the visual branding of the imprint, and when we became publishing collaborators with House Industries for their new Collection book series with us, they spoke with such reverence for the heritage of Watson-Guptill that they were the obvious choice for the redesign. We asked them to create a logo that felt bold and modern, but that retained the integrity of the brand’s history. We want the mark to communicate that we can stand astride the two worlds of traditional and more cutting- edge art instruction and design.” Known throughout the world for its eclectic font collections and far-reaching creative exploits, House Industries has been a standard-bearer for American graphic design for twenty-five years. House has worked with a diverse list of collaborators, including Jimmy Kimmel, the New Yorker, and the Estate of Charles and Ray Eames. House’s work is in the permanent collection of the Smithsonian’s Cooper-Hewitt National Design Museum, and will be the subject of a major exhibition at The Henry Ford Museum this summer. 9780399578106Their new book, HOUSE INDUSTRIES: The Process Is the Inspiration, an illustrative and entertaining journey through the studio’s creative process, will be published by Watson-Guptill on May 30.  The book marks the launch of the House Industries Collection, a new collaboration with the Crown Publishing Group. House Industries is represented by Katherine Cowles of the Cowles Agency. When asked about the challenge of creating the design, Andy Cruz, who art-directed the project, and Ken Barber, who handled the design, illustration, and typography, said: “The biggest challenge in developing the new identity for Watson-Guptill was creating a mark that would stand as a convincing extension of the publisher’s legacy, while maintaining a decidedly modern feel. The original logo, drawn by Norman Kent, was based on a pencil drawing by the imprint’s co-founder, Ernest Watson. Considering the brand’s heritage, as well as the publishing house’s long-standing commitment to both tradition and innovation in art instruction, we want the mark to represent a sense of history, while speaking to Watson-Guptill’s future.” Read this corresponding article: TSP Creative Director Emma Campion on Collaborating with House Industries