March 13, 2019
Penguin Random House’s audiobook business is an essential pillar of our global growth strategy for 2019 and beyond. Read on for an interview with Amanda D’Acierno, who oversees Audio at Penguin Random House US.
Q: First, congratulations on your five 2019 Audie Awards. What a wonderful recognition for you and your team. Now, the audiobook business in the US is one of the fastest-growing publishing areas for Penguin Random House. How do you account for the current boom in the demand for audiobooks and what is the outlook for the next few years?
A: One of the major growth factors in the digital era has been increasing the number of titles we’ve produced each year – in 2018 we published more than 1,400 titles, up from 650 in 2014, the first year we operated as a combined Penguin Random House Audio team. We’ve expanded our staff, built additional studios in our offices in New York and Los Angeles, dedicated more resources to promoting the audiobook format and our titles, and created a proprietary archive and distribution system.expand
March 13, 2019
Penguin Random House’s audiobook business is an essential pillar of our global growth strategy for 2019 and beyond. Read on for an interview with Hannah Telfer who oversees Audio at Penguin Random House UK.
Q: Congratulations on your recent Audie Award for THE HITCHHIKER’S GUIDE TO THE GALAXY: Hexagonal Phase by Eoin Colfer & Douglas Adams.
The digital audio growth is expanding our authors’ reach by attracting new consumers. What does the demographic for audiobooks look like in the UK?
A: Audiobooks have played a critical role in reaching audiences we traditionally find harder to reach with our books – younger men. This remains the case with the single biggest group of purchasers of audiobooks in the UK, men aged 25-34. However, as audiobooks become more mainstream, we are starting to see the audience evolve with the biggest increase in listeners coming from women aged 35 – 44 and, for the first time, the majority of audiobooks being purchased by those aged over 35. As we look to grow the overall market for books, we’ll remain focused on reaching audiences who are not heavy book-buyers and find creative ways to persuade them to convert some of their media time from formats like podcasts to audiobooks.expand
March 13, 2019
Penguin Random House’s audiobook business is an essential pillar of our global growth strategy for 2019 and beyond. Read on for an interview with Marion Garner who oversees Audio at Penguin Random House Canada.
Q: PRH Canada launched an audio division in 2017. What were your first steps toward building a successful audiobook business and what are your goals for the next few years?
A: When Audible and Kobo announced their plans to launch digital audiobook sites in Canada we quickly leapt into action. Having the great resource of our U.S. colleagues at PRH Audio was a huge advantage. The advice they provided as to what kind of human resources and technical help we needed was priceless. And we were able to find the right people, especially Ann Jansen, our Director of Audiobook Production, who came with extensive experience in radio and audiobooks after years with the CBC (Canadian Broadcasting Corporation), alongside studios in Toronto and across the country willing to step into this uncharted territory.expand
June 1, 2018
Penguin Random House Audio won the top prize – Audiobook of the Year – for George Saunders’ LINCOLN IN THE BARDO (Random House Audio) last night at the 23nd annual Audie Awards® in New York. The Audio Publishers Association (APA) annually presents the premier awards program for audiobooks in the United States, recognizing excellence in audiobooks and spoken word entertainment.expand
March 22, 2018
The Audio Publishers Association has announced additional 2018 Audie Awards finalists, including for its Audio Book of the Year honor, recognizing LINCOLN IN THE BARDO by George Saunders, narrated by George Saunders, Nick Offerman, David Sedaris, and 163 other voices (Random House Audio). LINCOLN IN THE BARDO is also nominated for Excellence in Production; and Penguin Random House Audio’s “Transform Your Commute” campaign is up for the Excellence in Marketing award.expand
February 8, 2018
The Audio Publishers Association has announced its 2018 Audie Awards finalists, including 12 Penguin Random House Audio titles. This year’s honorees were revealed via a social media campaign, with each category’s finalists announced by a notable author, narrator, or media outlet. Three PRH Audio authors nominated this year participated in the announcement. George Saunders revealed the Short Stories/Collections category on his Facebook (30.21K followers), John le Carré revealed the Mystery category on his Twitter (6.4K followers), and Libba Bray revealed the Middle Grade category on her Twitter (55.8K followers).expand
June 2, 2017
Penguin Random House won 4 Audies last night at the 22nd annual Audie Awards® in New York. The Audio Publishers Association (APA) annually presents the premier awards program for audiobooks in the United States, recognizing excellence in audiobooks and spoken word entertainment.expand
February 10, 2017
The Audio Publishers Association has announced the finalists for its 2017 Audie Awards and 18 of them are Penguin Random House Audio titles. The honorees were revealed via a social media campaign, with each category’s finalists named by a notable author, narrator, or media outlet. Three Penguinexpand