Over the past three years, the Penguin Random House Library Marketing Department has embraced the company’s reader-centric mission, and has devoted itself to reaching out directly to library patrons, in addition to librarians themselves. They softly launched their Borrow.Read.Repeat patron-facing platform in 2016 to keep patrons in the know about the hottest upcoming titles, and began cultivating a following for the BRR blog, e-newsletter, and social platforms with grassroots marketing efforts, including in-person book buzzes at library systems around the country. Since that time, their numerous online campaigns; advertising efforts with library systems, BookPage, and BookRiot; and creative sweepstakes have grown the platform into a powerful book discovery vehicle, with an e-newsletter that is now over 43k subscribers strong. Continue reading →