Marketing outlet ClickZ highlighted Penguin Teen’s success on TikTok in an extensive case study, “How Penguin Random House Mastered TikTok for 7x Book Sales.” The article discusses Penguin Teen’s early adoption of the platform, overarching strategy, work with influencers, and how PRH is leveraging Penguin Teen’s best-in-class approach as we look to scale our presence on TikTok across divisions. Felicity Vallence, Associate Director of Digital & Social Media Marketing for PYR, and Alyssa Castaneda, Associate Director of Social Media for PRH, are interviewed.

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