Most people’s daily work looks at least a little bit different than it did two years ago, but few industries have evolved as rapidly as publicity has. Seemingly overnight, publicists had to shift their focus from multi-city book tours to virtual events; from mailers to digital galleys—all in the midst of a tumultuous media landscape where breaking through the clutter is harder than it ever has been.

In our new Igloo series, “Meet the Publicists Behind Our Book Campaigns,” we share profiles of divisional publicity team members who have been responsible for a wide range of recent book launches, highlighting their innovative strategies and tactics, media wins, and expert collaboration as they work to sell books and raise our authors’ profiles. Continue reading →