Category Archives: In-depth Stories

Announcements

Ishan Dhar, Assistant Manager – AMS, PRH India & Southeast Asia

With the number of great books that we publish every month, it is important to understand and decide how to use our resources efficiently to market our titles. Researching the marketplace is the first step in order to know how consumers shop for books: keywords, click rates, searches, and other important buying behaviours. Continue reading →

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Rinjini Mitra, Publicist, Penguin Random House India

Rinjini Mitra (r) with author Durjoy Datta.

When I started working with one of our most popular romance author, Durjoy Datta, on his upcoming book, WHEN I AM WITH YOU, I had the most unique experience and wholesome experience as a marketer.

To be innovative and creative in an utterly cluttered space—especially with Durjoy being a brand author for a decade and delivering nineteen best-selling novels—was quite a challenge. Moreover, a post-pandemic, changed marketplace with evolving behavioral patterns needed to be considered as well. Continue reading →

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Barbara Scheuer, Overall Production Manager & Environmental Officer

In production, we work as an interface between the editors, product management, commercial staff, and sales. We turn the final manuscript into the finished book—physically and as an e-book. This job requires organizational talent, structured work, a high level of technical know-how, and creativity in equal measure. Continue reading →

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Annette Danek, EVP & Chief Supply Chain Officer, Penguin Random House

The Penguin Random House U.S. supply chain has become widely recognized as the trade-publishing industry’s gold standard, for its speed and reliability. Continue reading →

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Effy Ai, Legal Specialist, PRH China

Supervising and managing contract projects are my core responsibilities. This means the planning, reviewing, negotiating, and administrating of contracts. It may sound humdrum, but it’s quite demanding.

Most contracts are about copyright purchasing and local publishing. I help minimize any legal, potential risks, and maximize the commercial benefits. As part of my role, I monitor the essential decision-making process of every particular project. I also ensure that we archive digital and hard copies of every contract after they have been signed by the respective parties. Continue reading →

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Bhavna Chauhan, Editorial Director, Doubleday Canada

As the Editorial Director of commercial publishing at Doubleday Canada, I oversee and articulate a clear vision for the commercial titles in our program, focusing particularly on genre fiction (thrillers, romance, book club fiction, and mysteries), as well as memoirs by big names. Continue reading →

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Sofía Lecumberri López, National Sales Director, PRHGE

Sofía Lecumberri with Arturo Pérez Reverte

As Penguin Random House Grupo Editorial’s National Sales Director, I have the considerable responsibility for setting and leading the trade-marketing strategies, implementations, and distribution, as well as the monthly sales budget, for our publishing programs in Spain. It has been a terrific opportunity for me to engage interactively with our publishing colleagues about the books that inspire their passion, and with our booksellers and salespeople, to bring these titles to readers across the country. Continue reading →

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Caroline Purslow, Sales Director, DK Asia

I work in DK’s International Publishing & Licensing (IPL) team in London. As a team we oversee sales of DK books both in translation, partnering with local co-edition publishers and distributors, as well as English language export sales out of the UK and US warehouses. Specifically, I am responsible for DK sales in Asia, with a team based in London, as well as Beijing, Tokyo and Hong Kong. Together we work with local publishers, retailers and distributors to bring our DK books to readers across the region. Continue reading →

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Heidi Camilleri, Marketing, Penguin Books Australia

I look after the In Market-team, which is a multidisciplinary team of marketers, publicists, and a designer. We manage campaigns for bestselling backlist across international and local publishing, new releases published under the Penguin Publishing Lab imprint (a local imprint specialising in authors with built-in digital audiences), and opportunity titles as identified by data. We are responsible for all Penguin-branded activity, including promotional campaigns at key sales periods such as Christmas. Continue reading →

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Robert Plummer, Managing Editor, Non-fiction

I work on non-illustrated books about politics, history, biography, sport, and personal finance. My main role is to shepherd projects from manuscript delivery to print, although I also get involved before and after the editorial stage. I work with in-house and freelance editors, proofreaders, designers, typesetters, indexers, and lawyers. Continue reading →

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