Category Archives: In-depth Stories

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Inspiration, Challenges, and Advice From PRH South Africa

Vis Chetty, Sales Manager, PRH South Africa

Compassion and Community Spirit Has Been Born From This Situation.

Interviews with Lauren Mc Diarmid, Publicist: International Fiction, PRH South Africa; Chanika Manser, Sales representative, PRH South Africa; and Vis Chetty, Sales Manager, PRH South Africa. Continue reading →

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Inspiration, Challenges, and Advice From Penguin Random House UK

Roy McMillan, Executive Producer, Audiobooks, Penguin Random House UK

Thrilling, Imaginative Adaptations and Inventiveness for Our Publishing Opportunities.

Interviews with Aynsley Martin, Senior HR Manager, Penguin Random House UK and Roy McMillan, Executive Producer, Audiobooks, Penguin Random House UK. Continue reading →

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Inspiration, Challenges, and Advice From Penguin Random House U.S.

Patrick Nolan, Vice President, Penguin Books & Associate Publisher, Editor-in-Chief, Penguin

“Find space between work and life even if your office is also the dinner table.”

Interviews with Patrick Nolan, Vice President, Penguin Books & Associate Publisher, Editor-in-Chief, Penguin; Nicole Counts, Senior Editor, One World; Tina Mullen, Distribution Center, Crawfordsville, Indiana Continue reading →

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Inspiration, Challenges, and Advice From Penguin Random House China

Working from home for Patrizia Van Daalen, Publishing Director, Penguin Random House China

Taking Inspiration from Our Resilience.

Interviews with Patrizia Van Daalen, Publishing Director, Penguin Random House China and Sasha Lang, Marketing executive, Penguin Random House China. Continue reading →

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Interview with Jen Loja, President, Penguin Young Readers, and Barbara Marcus, President & Publisher, Random House Children’s Books

Our children’s book business around the world is bringing our authors’ stories to children everywhere and fostering a universal passion for reading. In the U.S., Jen Loja, Penguin Young Readers, and Barbara Marcus, Random House Children’s Books, oversee two of the largest Children’s Publishing groups in the country. Read on to learn what makes their divisions unique in the U.S. market, how to inspire children to become lifelong readers, and what drew Barbara and Jen to Children’s Publishing. Continue reading →

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Interview with Francesca Dow, Managing Director, Penguin Random House Children’s UK

Our children’s book business around the world is focused on growth. Read on for an interview with Francesca Dow, who oversees children’s books at PRH UK, as she offers insight on broadening readership diversity for children’s books.

Q: What are your priorities for the children and young adult market in 2019?

Francesca Dow

A: Growth is very much on our agenda. Growth in some ways is quite simple: It’s about publishing more, even better books. But beyond this, in terms of long-term opportunity, we believe we have a few key ways to build on our own diversity and strength of publishing and to reach into different markets. We have created a talented team to focus on the preschool market relaunch of Ladybird, our trusted, playful brand for young kids. This summer sees the unveiling of our brand-new range of novelty, board and picture books. We’re thrilled about our new Ladybird partnership with our colleagues at Penguin Young Readers, US, and we are currently exploring Ladybird collaborations in other key territories. Continue reading →

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Interview with Tara Walker, Vice President and Publisher, Penguin Random House Canada Young Readers

Our children’s book business around the world is focused on growth. Read on for an interview with Tara Walker, who oversees children’s books at PRH Canada, as she offers suggestions on how we can encourage children to become lifelong readers.

Q: What are your priorities for the children’s and young adult market in 2019? In which areas do you see opportunities for growth?

Tara Walker

A: There are so many exciting opportunities for growth in the market right now–it’s truly a new golden age for children’s books. At Penguin Random House Canada, we’ve had phenomenal success with Ben Clanton’s early graphic novel series about the characters Narwhal and Jelly, which points to the increasing appetite for graphic novels for kids. We’re committed to growing the brand and developing funnier, graphic-driven fiction for emerging and newly independent readers. Continue reading →

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Interview with Rebecca Smart, Managing Director, Publishing, DK

Our children’s book business around the world is focused on growth. Read on for an interview with Rebecca Smart, who oversees DK’s five publishing divisions, as she discusses trends in the global children’s market and the importance of author brands.

Q: What are the current trends that drive book sales for youth-focused content and brands, and where do you see opportunities for growth?

Rebecca Smart

A: The current turbulent environment is creating so many opportunities for children’s publishing. Children want to understand what is happening and are incredibly engaged in many local and global issues. Books are a great way to help them see multiple perspectives on the world, to work out how they fit in, and what they can do to make the world a better place.

Continue reading →

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Interview with Gemma Xiol, Directora literaria Infantil, Juvenil & Cómic, PRH Grupo Editorial

Our children’s book business around the world is focused on growth. Read on for an interview with Gemma Xiol, who oversees children’s books at Grupo, as she offers favorite growth ideas that might be adapted internationally.

Q: How are you capitalizing on evolving technologies and cutting-edge engagement tools?

Gemma Xiol Català

A: This is actually one of the most exciting editorial challenges we’re facing and one of our biggest areas of growth. New apps and tools are definitely creating new ways to promote our books, but they also provide amazing opportunities for content creation. In fact, some of our top-selling titles in 2018 come from platforms such as Tik-Tok, Instagram, Twitch, or YouTube. Children and teenagers are the ultimate early adopters, so we have to keep up with their pace. Putting the focus on innovation in order to stay connected with our audience is definitely one of our top strategic priorities. Continue reading →

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Interview with Amanda D’Acierno, President & Publisher, PRH Audio Group

Penguin Random House’s audiobook business is an essential pillar of our global growth strategy for 2019 and beyond. Read on for an interview with Amanda D’Acierno, who oversees Audio at Penguin Random House US.

Q: First, congratulations on your five 2019 Audie Awards. What a wonderful recognition for you and your team. Now, the audiobook business in the US is one of the fastest-growing publishing areas for Penguin Random House. How do you account for the current boom in the demand for audiobooks and what is the outlook for the next few years?

Amanda D’Acierno

A: One of the major growth factors in the digital era has been increasing the number of titles we’ve produced each year – in 2018 we published more than 1,400 titles, up from 650 in 2014, the first year we operated as a combined Penguin Random House Audio team. We’ve expanded our staff, built additional studios in our offices in New York and Los Angeles, dedicated more resources to promoting the audiobook format and our titles, and created a proprietary archive and distribution system. Continue reading →

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